Pitti Bimbo marks the beginning of the season, it allows me to see many brands before placing orders, and it is an easy way to discover new trends and emerging labels. Despite the more contained show than in the past, I felt great optimism about the future, as both companies and buyers were thrilled to be back. Many of the key companies we focus on for our activities exhibit in the Central Pavilion, and the fair is often the only way to meet them in person. In other sections, I can learn more about those brands who contacted me about a meeting, give them feedback on our business and determine whether they fit into our assortments. It's great to see so many exciting collections in one place! Also, it is always interesting to see where design and innovation are going. The goal was to reconnect with brands I had only seen from a distance over the past two years. I was pleasantly surprised by the number of people attending the fair and the positive energy that filled the air.
, buyer children division di NEIMAN MARCUS (USA)
It was a restart with a happy, fresh and peaceful atmosphere. Participating in physical meetings with our partners after two years of video conferences and seeing collections live were important, especially when it came to new brands. We were looking for new casual proposals and found The Kid's Lab! to be the most exciting section. The customer is very happy to go back to the shops. It is possible to consume less but better, which is good news for selective distribution.
, kidswear and lingerie department director, LE BON MARCHÉ (Paris):
Customers began to prefer to shop in stores rather than online after the pandemic to have more contact with people and be more environmentally conscious. They are no longer just looking for big names but oriented toward smaller, organic, and eco-friendly collections and the fair presents numerous exciting proposals. The atmosphere of this edition was different, perhaps more intimate and aware, and it was something I really enjoyed. I spent a whole day at the Cavaniglia Pavilion to get to know as many brands as possible. The Apartment section is extremely well done, and I also appreciated the focus on vintage kidswear for the first time at Pitti Bimbo. In general, the selection of books and objects is also beautiful, reflecting the trend that sees boutiques and department stores present the world of children as a whole. At Pitti Bimbo, you can see what shops will look like in the future. Our work is made even more enjoyable by the attention to detail the organization pays.
, owner, BARBARA FRÈRES (Düsseldorf)
Pitti Bimbo is the fastest and most precise way for buyers to discover new brands and learn about new kidswear trends. Although the fair has resized for this first edition post-pandemic I attended, I found it very interesting and functional for visitors. As a buyer of a multi-brand store, my favorite part of the fair was The Kid's Lab: our team always looks for the big brands in the Central Pavilion, but accessories and emerging and niche brands are vital too. It was wonderful to find a very curated selection of cute accessories for children at The Kid's Lab, and I felt very inspired by the companies. We discovered several exciting brands for our store.
, buyer, BOON THE SHOP (Seoul)
Pitti Bimbo is a reference point for children's fashion collections, which keeps me attending every edition to discover the latest brands and seasonal trends. I enjoyed the introduction of new talents in the Apartment section, and I was pleased with the space given to toys and accessories since it is a category we wish to expand within our e-commerce, and I found suitable proposals there. This edition had the added benefit of being less dispersed than previous ones because everything was concentrated in two pavilions. My search for upcoming lifestyle trends led me to make interesting contacts with key brands.
, senior kidswear buyer, LUISAVIAROMA.COM
After more than two years, it was important to return to Pitti Bimbo both for personal contacts and to touch new collections and discover new brands. I was particularly interested in newborn clothing and formal wear, and I found several exciting proposals in the Central Pavilion, my favorite section. As always, perfect organization.
, fashion buyer, FIFTY ONE EAST (Doha)
This Pitti Bimbo edition was precious for several reasons: to meet again in person after two years of the pandemic, to connect with the brands we already work with, to gain an understanding of where children's fashion is heading, and to gain inspiration for collections and layouts. Of course, the Central Pavilion is the most important section for our business, but I also liked Apartment and The Nest for understanding new trends, as well as the focus on vintage kidswear. It was a nice experience!
, kidswear sales director, LIVERPOOL (Mexico City)
I enjoyed this edition more than usual because it was more intimate: I could take my time, explore all the sections calmly, and chat with the companies that interested me most. Only the strongest brands, those of higher quality, survived the pandemic, and this natural selection was evident also at Pitti Bimbo. I really enjoyed the design and toy proposal.
, owner, THE LITTLE RED PLANET (New York)
This was my first time at Pitti Bimbo. Having two multi-brand stores where we sell all categories of kidswear, I really appreciated the fact that the fair presents a truly complete offering; from clothing to footwear to accessories. The event was a great opportunity to discover new brands and make new contacts. The organization was impeccable. See you in January for the winter edition!
, owner, BUBOO BABY & KIDS (Balearic Islands)
It was nice to be back at Pitti Bimbo for the first time after the pandemic. I really enjoyed the different sections of the Cavaniglia Pavilion: I only buy things I really like, and here I saw several interesting proposals, including accessories, toys, and dolls, not just clothing.
, owner, T GOUDEN KOETSJE (Etten-Leur – Netherlands)
This season's theme was "PITTI ISLAND", an imaginary island that was connected to the whole world through a process of exchange, sociality, openness, and fun. This is a land with a caring and engaging botany, sensitive to ideas, and a place to meet and enjoy. An apt metaphor for Pitti Bimbo, whose aim is to select the best in fashion creativity every edition.
Pitti Bimbo 95 has won back its international community. It was a more than positive outcome for Pitti Bimbo 95. It was the first post-pandemic edition in which Pitti Bimbo was returned to its independent format, after two editions jointly with Pitti Uomo.
Experimental brands and ethical values. Children's fashion has changed.
Many brands were surprised at the level of participation and the number of orders they brought home. Some said that nothing like this had ever happened in 35 years of activity.
Yay! I was back! Back in Florence and back at Pitti Bimbo. If you are hesitating or wondering if you should go in January, do it. It is great to catch up, to see the new collections in real, to enjoy a bit of Italian flair, because that really is the little secret ingredient.
An innovative exhibition itinerary ready to dictate the trends of the future of kidswear.