This edition of Pitti Bimbo consolidates the recovery path of the trade show after the COVID-19 pandemic. The attendance of buyers, that reached a total of 2,000, is in line with last summer's figures. The numbers of stores and retailers remain at the same levels, confirming the purchasing power of the attending operators. However, we had about a hundred fewer registered buyers at the end of the three days, particularly from Italy. The feedback collected among the stands, these days emphasizes the quality of the present buyers and their international diversity, a crucial driving force for the revenues of kidswear companies at this moment. We are aware that this is a complex phase for the market and the companies, which is why we applaud the 230 exhibitors who participated. Despite the objective difficulties, they have demonstrated a strong push towards creativity with their collections at the Fortezza, as well as an increasingly marked attention to the values of quality, green initiatives, health, and authenticity.
, CEO of Pitti Immagine
I would like to emphasize that this edition once again consolidated Pitti Bimbo's position as a lifestyle and cutting-edge event, with a range of collections and innovations capable of engaging with all aspects of children's daily lives (play, school, sports, outdoor activities, etc.). The event and presentation format has also evolved, seeking greater continuity with the work carried out in the corridors and exhibition areas - the most notable being the successful addition of Petite Parade organized by Pitti Immagine, which took place among the stands of the Cavaniglia Pavilion, as well as the many other events scheduled by exhibitors, including Nanan, Fun&Fun, Dolce&Gabbana - performances and formats that brought the Fortezza to life over the three days. Of course, the highlight was the fashion show in the Sala della Ronda, where Miniconf celebrated its 50th anniversary, one of the main events of this edition.
, General Director of Pitti Immagine