The performance
of Pitti Connect

12,000 registered buyers and 1.3 million pages viewed
The results of the first 9 weeks online
(12 January – 8 March 2021)

12 January - 5 April
  • page views*
  • visits*
  • registered buyer
  • brands
Excellent results for the first few weeks on line on Pitti Connect for the winter Pitti Immagine fairs (Uomo, Bimbo and Filati). 
Starting from the inauguration on 12 January, the digital platform has already attracted around 12,000 buyers: 7,241 Italian and 4,591 foreign buyers accessed Pitti Connect in order to preview the exhibitors’ collections. 
The figures, which are constantly updated, currently show that there are 470 brands present: 206 brands for Pitti Uomo, 234 for Pitti Bimbo and 30 for Filati. 
There have also been excellent results for the other activities on the platform which has received almost 252,000 visits in total.
Over 1.3 million pages were consulted, with an average of 5.3 pages per session. The editorial content of The Billboard was also a great success: live streamed events, in-depth items and special projects realized in collaboration with leading brands and companies on the international fashion scene produced clicks on over 253,000 pages.
We are really satisfied with the results achieved over the last few weeks Pitti Connect has made itself the “digital place to be” for buyers and press, guaranteeing our exhibitors visibility and business opportunities.  This is proven by the numbers: compared to the June 2020 edition, when the platform was launched, visits have increased by 55%, the number of pages visited grew by 60%, and The Billboard actually recorded a rise of +147%

— Agostino Poletto, General Manager of Pitti Immagine

The buyers that have already visited Pitti Uomo on Connect include:

A.K.Rikk's (USA), Alan Bilzerian (USA), Ali Bin Ali Group (Qatar), Andreas Murkudis (Germany), Anson's (Germany), Barneys Japan (Japan), Beams (Japan), Bergdorf & Goodman (USA), Bernardelli (Italy), Beymen (Turkey), Biffi (Italy), Bloomingdale's (USA), Bosco di Ciliegi (Russia), Braun Hamburg (Germany), Breuninger (Germany), Bungalow (Germany), Cuccuini (Italy), Daimaru Matsuzakaya (Japan), Dantendorfer (Austria), De Bijenkorf (Netherlands), Dell'Oglio (Italy), Domino Boutique – Domino Eight (Ukraine), El Corte Inglés (Spain), Engelhorn Mode (Germany), Eraldo (Italy), Farfetch (United Kingdom), (USA), Fenwick (United Kingdom), Franz Kraler (Italy), Frida (Germany), Galeries Lafayette (France), Gaudenzi Boutique (Italy), G&B (Italy), Gente Roma V.A.I.R (Italy), Globus (Switzerland), Hankyu Hanshin (Japan), Harrolds (Australia), Harry Rosen (Canada), Harvey Nichols Hong Kong (China-Hong Kong), HBC - Hudson's Bay Company (Canada), Henry Bucks (Australia), Hirmer (Germany), Hyundai (South Korea), Isetan Mitsukoshi (Japan), Jelmoli (Switzerland), Jofre 1929 (Spain), John Lewis (United Kingdom), Julian Fashion (Italy), Kadewe (Germany), La Maison Degand (Belgium), La Maison Simons (Canada), La Rinascente (Italy), Lane Crawford (China-Hong Kong), Lansmere (South Korea), Le Bon Marché (France), Leform – Brownwood (Russia), Liverpool (Mexico), Lodenfrey (Germany), Luisaviaroma (Italy), Merci (France), Mercury – Tsum (Russia), Michele Inzerillo (Italy), Mitchells of Westport (USA), Monet (Ukraine), M Penner (USA), Mr Porter (United Kingdom), (Germany), Neiman Marcus (USA), Nino Alvarez (Spain), Nitty Gritty (Sweden), Nk Herrekipering (Sweden), Nordstrom (USA), Nugnes 1920 (Italy), Onward Kashiyama (Japan), Peek&Cloppenburg (Germany), Ritz Mantovani (Italy), Sagmeister (Austria), Saks Fifth Avenue (USA), Santa Eulalia (Spain), Shinsegae (South Korea), Slam Jam (Italy), Ships (Japan), Ssense (Canada), Stockmann (Finland), Storm (Denmark), Sugar (Italy), Takashimaya (Japan), The Broken Arm (France), The Store Milano (Italy), Tiziana Fausti (Italy), Tom Greyhound (France), Tomorrowland (Japan), Troelstrup (Denmark), Trunk Clothiers (United Kingdom), United Arrows (Japan), United Legend (France), Wood Wood (Denmark), Worksout (South Korea).

The buyers that have already visited Pitti Bimbo on Connect include:

ABC (Lebanon), Baby Fair (Bahrain), Baby Marlen (Ukraine), Barbara Frères (Germany), Bosco dei Ciliegi (Russia), Centre Commercial (France), Childrensalon (United Kingdom), El Corte Inglés (Spain), Engelhorn Mode (Germany), Fenwick (United Kingdom), Galeries Lafayette (France), Kangaroo (Russia), Kids Cavern (United Kingdom), Korbmayer (Germany), Little Popup (Germany), Lodenfrey (Germany), Magic Edition (South Korea), Maisonette (USA), Margo (Russia), Mercury Tsum (Russia), Mini Boutique (South Korea), Neiman Marcus (USA), Peek & Cloppenburg (Germany), Ricriation (Principality of Monaco), Ron Herman (Japan), Serafino (Japan), Tiddlywinks (United Kingdom), Winny (Russia), Kids 21 (Singapore).

The buyers that have already visited Pitti Filati on Connect include:

Banana Republic (USA), Billy Reid (USA), Christopher Kane (United Kingdom), Dries Van Noten (Belgium), Dsquared2 (Italy), Ermenegildo Zegna (Italy), Gerard Darel (France), Gilmar (Italy), Hugo Boss (Switzerland), Imax (Italy), Johnstons of Elgin (United Kingdom), John Varvatos (USA), Lands End (USA), Luisa Cerano (Germany), Marc Cain (Germany), Maxmara (Italy), Modateca Deanna (Italy), Nordstrom (USA), Onward Kashiyama (Japan), Paul Smith (United Kingdom), Ryan Roche (USA), Salvatore Ferragamo (Italy), Staff International (Italy), Theory (USA), Valentino (Italy).


PAGE VIEWS: This number indicates how many exhibitor pages have been viewed overall on the entire Pitti Connect platform.

VISITS: Total number of sessions (activity taking place upon accessing the platform and until the browser is exited or closed) by users who have landed on the Pitti Connect brand pages.