Pitti Immagine Uomo 98

July 16 - October 9, 2020

In this unprecedented and challenging international scenario, the Pitti Connect platform has responded to the practical needs of the moment, anticipating the use of features and tools designed to be launched in January 2021, as an integration to the physical fairs.

With Pitti Connect, we have offered an innovative, effective resource with great potential. And during the summer edition of the Pitti Immagine fairs, we involved 543 brands.

Thanks to Pitti Connect, the fair has confirmed its position as an international reference point for men's lifestyle and fashion. We have deployed resources and energy, investing not only on the technological front but also working closely with our community of buyers and editors, and involving international partners who have contributed to generating contacts and content.


16 July - 9 October
  • brands online
  • articles showcased in catalogues
  • contacts between buyers and exhibitors
Pitti Connect was the channel through which buyers and the press could contact exhibitors and discover catalogs and lookbooks.


16 July - 9 October
  • buyers
  • Italian buyers
  • International buyers
  • Top buyers on Pitti Connect

Among the participating buyers:

Abseits (Germany), Alan Bilzerian (U.S.A.), Al Tayer Insignia (UAE), Barneys Japan (Japan), Beaker - Samsung Cheil Industries (South Korea), Beams (Japan), Bergdorf & Goodman (U.S.A.), Beymen Magazacilik (Turkey), Biffi Boutique (Italy), Bloomingdale’s (U.S.A.), Boon The Shop (South Korea), Breuninger (Germany), Chalhoub (UAE), Club 21 (Singapore), Coin (Italy), Dantendorfer (Austria), David Jones (Australia), Degli Effetti (Italy), Dell’oglio (Italy), Dieci (Italy), El Corte Ingles (Spain), Elite (Spain), Engelhorn Mode (Germany), Farfetch (U.K.), Galeries Lafayette (France), Giglio Bagnara (Italy), Grey Flannel (U.K.), Hankyu Hanshin (Japan), Hanwha Galleria Luxury Hall (South Korea), Harrods (U.K.), Harrolds (Australia), Harry Rosen (Canada), Hbc - Hudson’s Bay Company (Canada), Henry Bucks (Australia), Holt Renfrew (Canada), Isetan Mitsukoshi (Japan), Italiani (Italy), Jelmoli (Switzerland), Jofre 1929 (Spain), La Maison Degand (Belgium), La Maison Simons (Canada), Leam (Italy), L’eclaireur (France), Liverpool (Mexico), Loden Frey (Germany), Luisaviaroma (Italy), Mercury - Tsum (Russia), Mitchells Of Westport (U.S.A.), Moda Operandi (U.S.A.), Mr Porter (U.K.), Neiman Marcus (U.S.A.), Nino Alvarez (Spain), Nordstrom (U.S.A.), Notenom (Spain), One Block Down (Italy), Peek & Cloppenburg (Germany), Rail So Magazine (Italy), Rinascente (Italy), Saks Fifth Avenue (U.S.A.), Sanki Shoji (Japan), Selfridges (U.K.), Shine (China-Hong Kong), Shinsegae (South Korea), Ships (Japan), Silver Deer (Mexico), Sinteks Group - Decor (Azerbaijan), Sir Anthony (Austria), Skp Beijing (Cina), Smets Concept Store (Luxembourg), Status Fashion Group (Ukraine), Storm (Denmark), Sugar (Italy), Takashimaya (Japan), Tiziana Fausti (Italy), Trunk Clothiers (U.K.), United Arrows (Japan), Voo Store (Germany), Wise (Italy), Worksout (South Korea), Wrong Weather (Portugal).

International buyers mainly came from Japan, Germany, Spain, USA, United Kingdom, France, Holland, Greece, Switzerland, Belgium, Turkey, Canada, Korea, Russia, Portugal, Austria, Australia, China, Sweden, and Denmark.


nine buyers, representing the most important international shops, boutiques, department stores, and online retailers, shared with the Pitti Connect community a selection of essential pieces for the contemporary man's wardrobe chosen among the Pitti Immagine Uomo 98 collections.


16 July - 9 October
  • page views*
  • visits*
  • minutes spent per session on average
    2' +
  • pages consulted per visit


16 July - 9 October
  • published contents
  • views
    + 220.000
A program of events, special projects, itineraries, editorial insights, and talks hosted throughout the duration of the fair and involving top buyers, fashion editors, designers, and many of the brands on Pitti Connect.

Conceived as an online magazine, The Billboard has brought online the style and the rich content that have always distinguished the physical trade shows of Pitti Immagine. A unique experience in the panorama of contemporary digital platforms, also achieved thanks to the close collaboration with Highsnobiety's production agency.

Here are some of the most popular formats that have turned the spotlight on the new menswear.


targeted focuses on 23 top brands participating in the fair with over 2,000 views on average and a record of 6,500 clicks.


14 style itineraries offering a perspective of the menswear collections of 112 brands on Pitti Connect, reaching 3,200 views on average.


a special project focusing on a new generation of emerging designers. 13 names we will often hear about, 13 different ways of leveraging research and innovation to take fashion forward, 13 brands that combine ethics, aesthetics, and respect for the environment. The video portraits and talks generated an average of 2,300 views.


16 July - 9 October
  • Media outlets
  • International media outlets
  • Italian media outlets

Here are some of the newspapers, magazines, online publications and TV outlets that visited Pitti Connect:

A Magazine Curated By (France), Achtung (Germany), Asahi Shimbun (Japan), Ashadedviewonfashion.com (France), Buro247.ru (Russia), Corriere Della Sera (Italy), Cosmopolitan (France), Drapers (UK), Engine (Japan), Esquire (Russia), Esquire (Spain), Esquire (USA), Fantastic Man (UK), Fashion Magazine (Italy), Fashion News (Japan), Fashionnetwork.com (France), Fashionunited (The Netherlands), Forbes (Spain), GQ (Italy), GQ (USA), Highsnobiety.com (USA), Icon (Germany), Icon (Italy), Il Sole 24 Ore (Italy), Kommersant (Russia), Kult (Italy), L'Officiel Hommes (France), L’Officiel Hommes (Italy), L'Officiel Hommes (South Korea), La Repubblica (Italy), La Stampa (Italy), M Magazine (USA), Manintown (Italy), Marie Claire (Italy), Men's Ex (Japan), Men's Health (Germany), Men's Precious (Japan), Milano Finanza Fashion (Italy), Mr. Magazine (USA), Nowfashion.com (Italy), Numero (Germany), Pambianco Magazine (Italy), PortMagazine (Russia), QN – Quotidiano Nazionale (Italy), Rai (Italy), Reforma Newspaper (Mexico), RobbReport (Russia), Showstudio.com (UK), Sportswear International (Germany), Style Chosun (South Korea), Textilwirtschaft (Germany), TG Com (Italy), The New York Times (USA), The Observer (UK), TheRake (Russia), The Sunday Times/Style (UK), Vanity Fair (Spain), Vogue (Brazil), Vogue (Italy), Vogue International (UK), Wallpaper (UK), Wear Global Magazine (Austria), Weekend Knack (Belgium), Wgsn (UK), WWD (Japan), WWD (USA).


PAGE VIEWS: This number indicates how many exhibitor pages have been viewed overall on the entire Pitti Connect platform.

VISITS: Total number of sessions (activity taking place upon accessing the platform and until the browser is exited or closed) by users who have landed on the Pitti Connect brand pages.