Pitti Immagine Uomo 99

January 12 - April 5, 2021

Pitti Connect

12 January - 5 April
  • Registered Professionals
  • page views*
  • visits*
  • average session time
  • Average Page Views per Session
The digital edition of Pitti Uomo 99 went online on Pitti Connect from 12 January to 5 April.
Thanks to its offer of content, effective services, and rapid feedback solutions, the platform connected exhibitors, buyers, and the specialized press, turning the spotlight on over 200 men's fashion brands and generating contacts, commercial opportunities, and media visibility, also thanks to popular live events.
The Pitti Uomo brands achieved record performances: visits increased by 56%, page views increased by 68% compared to the summer edition. The number of buyers who interacted with exhibitors reached 8,000.
Check out this detailed report dedicated to the performances of Pitti Connect and the companies featured on it.


12 January - 5 April
  • buyers
  • Italian buyers
  • International buyers
  • Top buyers
Almost 8,000 buyers (+75% compared to the last summer edition): this is the number of buyers from all over the world who visited Pitti Connect to discover the brand pages, preview the brands' latest editorial content, and interact with exhibitors. 

There were 4,700 Italian buyers.

There were 3,300 international buyers mainly from Germany, United Kingdom, Japan, Spain, The Netherlands, USA, France, Belgium, Switzerland, Greece, Turkey, Russia, Austria, Canada, Portugal, South Korea, Sweden, Denmark, China, Australia.


Buyers from the most important international shops, boutiques, department stores, and online retailers visited the digital fair. Through the "Buyers selects" format, some of them shared with the Pitti Uomo community their unique selection of essential brands for the contemporary men's wardrobe.

The names:
Lars Braun (BRAUN Hamburg, Germany), Christopher Casuga (CNTRBND, Canada), Robert Hirsh (Silver Deer, Mexico), Tomohiro Inaba (Isetan Shinjuku, Japan), Hirofumi Kurino (United Arrows, Japan), Laura Larbalestier (Harvey Nichols, UK), Thomas Tistounet (United Legend, France), Bruce Pask (Fashion Director di Bergdorf Goodman e Neiman Marcus), Justin Berkowitz (Bloomingdale's) and Jens Wiinblad (Wood Wood)

Among the buyers who visited the Pitti Uomo pages on Pitti Connect:

10 Corso Como (Italy), A.K.Rikk's (Usa), Adelaide –Addition (Japan), Aizel (Russia), Alan Bilzerian (Usa), Andreas Murkudis (Germany), Anson's (Germany), Antonia (Italy), Artifacts (Taiwan), Ausoni (Switzerland), B15 (Austria), Barneys Japan (Japan), Base Blu (Italy), Beams (Japan), Bergdorf & Goodman (Usa), Bernardelli (Italy), Beymen (Turkey), Biffi (Italy), Bini Silvia (Italy), Bloomingdale's (Usa), Bosco di Ciliegi (Russia), Bounty (Spain), Braun Hamburg (Germany), Breuninger (Germany), Cabinet Noir (Australia), Club 21 (Singapore), CNTRBND (Canada), Cuccuini (Italy), Daimaru Matsuzakaya (Japan), Dantendorfer (Austria), De Bijenkorf (The Netherlands), Dell'Oglio (Italy), Demsa Group (Turkey), Domino Boutique (Ukraine), El Corte Inglés (Spain), Engelhorn Mode (Germany), Eraldo (Italy), Farfetch (UK), Fashionadvice.com (Usa), Fenwick (UK), Folli Follie (Italy), Franz Kraler (Italy), Frida (Germany), G&B (Italy), Galeries Lafayette (France), Galeries Lafayette Doha - Ali Bin Ali Group (Qatar), Gaudenzi (Italy), Gente Roma V.A.I.R (Italy), Giulio (UK), Globus (Switzerland), Hankyu Hanshin (Japan), Harrods (UK), Harrolds (Australia), Harry Rosen (Canada), Harvey Nichols Hong Kong (China-Hong Kong), Harvey Nichols Kuwait (Kuwait), HBC - Hudson's Bay Company (Canada), Henry Bucks (Australia), Hirmer (Germany), Hyundai (South Korea), Il Cortile (Italy), Isetan Mitsukoshi (Japan), Itochu (Japan), Jelmoli (Switzerland), Jofre 1929 (Spain), John Lewis (UK), Julian Fashion (Italy), Kadewe (Germany), La Maison Simons (Canada), La Rinascente (Italy), Lane Crawford (China-Hong Kong), Lansmere (South Korea), Le Bon Marché (France), Liverpool (Mexico), Lodenfrey (Germany), Lorenz Bach (Switzerland), Luisaviaroma (Italy), M Penner (Usa), Magasin du Nord (Denmark), Merci (France), Mercury – Tsum (Russia), Michele Inzerillo (Italy), Mitchells of Westport (Usa), Monet (Ukraine), Mr Porter (UK), Mytheresa.com (Germany), Neiman Marcus (Usa), Nino Alvarez (Spain), Nitty Gritty (Sweden), Nk Herrekipering (Sweden), Nordstrom (Usa), Nugnes 1920 (Italy), Onward Kashiyama (Japan), Peek&Cloppenburg (Germany), Rail So (Italy), Reischmann (Germany), Ritz Mantovani (Italy), Sagmeister (Austria), Saks Fifth Avenue (Usa), Santa Eulalia (Spain), Seven (Ukraine), Shinsegae (South Korea), Ships (Japan), Silver Deer (Mexico), Slam Jam (Italy), Soer Rusche (Germany), Sokos (Finland), Ssense (Canada), Stockmann (Finland), Storm (Denmark), Sugar (Italy), Takashimaya (Japan), Tessabit (Italy), The Broken Arm (France), The Store Milano (Italy), The Swank shop (China-Honk Kong), Tiziana Fausti (Italy), Tom Greyhound (France), Tomorrowland (Japan), Troelstrup (Denmark), Trunk Clothiers (UK), United Arrows (Japan), United Legend (France), Wood Wood (Denmark), Worksout (South Korea).


From January to April, 534 media outlets visited and explored Pitti Connect, for a total of 720 media professionals.
In detail, there were 250 international media and 284 Italian ones. International media mostly came from Germany, Japan, Great Britain, United States, France, Spain, Russia, Holland, South Korea, and Brazil.

Here are some of the newspapers, magazines, online publications, and TV broadcasters that visited Pitti Uomo on Pitti Connect:

032C (Germany), A magazine curated by (France), Achtung (Germany), Aera Style Magazine (Japan), Arbiter (Italy), Asahi.com (Japan), Buro247 (Russia), BOF Business of Fashion (UK), Cabana (Italy), Codigo Unico (Spain), Corriere della Sera (Italy), Cosmopolitan (Italy), CR Fashion Book (France), D La Repubblica (Italy), Dansk Mode (Denmark), Die Zeit (Germany), El Pais (Spain), Elle (Italy), Esquire (Spain), Esquire (Greece), Esquire (Italy), Esquire (Middle East), Esquire (Russia), Esquire (USA), Evening Standard (UK), Fantastic Man (UK), Fashion Magazine (Italy), Fashionnetwork (France), Financial Times (UK), Forbes (Spain), Forbes.com (USA), Frankfurt Allgemeine Zeitung (Germany), FT How to Spend It (UK), Fucking Young! (Spain), Gentleman (Spain), Gentleman (Italy), GQ (France), GQ (Italy), GQ (Japan), GQ (Middle East), GQ (Russia), GQ (UK), GQ (USA), Habit Magazine (Svezia), Harpers Bazar (USA), Highsnobiety (USA), Honeyeecom (Japan), How to spend it (Italy), Hypebeast (Hong Kong), ICON (Italy), ICON (Spain), ICON (Germany), I-D (UK), I-D.Vice.com (Italy), Il Foglio (Italy), Il Messaggero (Italy), Il Sole 24 Ore (Italy), Infas.com (Japan), Interni (Italy), IO Donna (Italy), Journal du Textile (France), Kommersant (Russia), Kult Magazine (Italy), La Repubblica (Italy), La Stampa (Italy), La Vanguardia (Spain), Living (Italy), L’Officiel Hommes (Italy), L’Officiel Hommes (South Korea), M Le magazine du Monde (France), Marie Claire (Italy), Mediaset (Italy), Men’s Club (Japan), Men’s Ex (Japan), Men’s Health (Germany), Men’s Precious (Japan), Milano Finanza Fashion (Italy), Monocle (UK), MR Magazine (USA), NEO 2 (Spain), Mediaset (Italy), Numéro (France), Pambianco (Italy), Panorama (Italy), Plaza Magazine (Sweden), Port Magazine (UK), QN Quotidiano Nazionale (Italy), RAI (Italy), Robb Report (Russia), Robb Report (USA), Scandinavian Mind (Sweden), SKY (Italy), Spiegel TV (Germany), The Spin Off (Germany), Soundvenue (Denmark), Sportweek (Italy), Style Magazine (Italy), Stern (Germany), The Telegraph (UK), Textilwirtschaft (Germany), The Good Life (Italy), The Guardian (UK), The National (UAE), The Observer (UK), The Rake (Middle East), The Rake (Russia), The Rake (UK), The Sunday Times (UK), Vanity Fair (Italy), Vogue (Brazil), Vogue Business (UK), Vogue (Spain), Vogue (Italy), Vogue (Messico), Vogue Runway (USA), Weekend Knack (Belgium), WWD (USA), WWD (Italy), WWD (Japan), Yomiuri Shimbun (Japan).


Pitti Immagine has engaged in an intense editorial and communication activity to promote the brands and collections on Pitti Connect. 

Through dedicated profiles, live events, style itineraries, interviews, and talks that went online on The Billboard and were relaunched on newsletters and social media accounts, buyers and press could explore the next winter season’s trends on the international menswear scene.

12 January - 5 April
  • published contents
  • live streaming events
  • page views*

The main formats published on the Billboard:

  • Exhibitors Spotlight: 34 special features focusing on as many top brands at Pitti Uomo.
  • Buyers Select: the style picks of 10 top buyers who visited Pitti Connect.
  • Walk Throughs: 3 style itineraries through the Pitti Connect areas, dedicated to the brands' key pieces.
  • Style Notes: 7 themed itineraries across the new collections of Pitti Uomo exhibitors.
  • Pitti Through The Ages: 3 features delving into the history of Pitti and its menswear legacy.
  • Sustainable Style #2: designer profiles + fashion movie.
  • Ethical Fashion Initiative: designer profiles + fashion shows.
  • Duets: in conversation with Iris Van Erpen, Dries Van Noten, and Haider Ackermann.


Media Partnerships: 
Style – Corriere della Sera, GQ Italia, Scandinavian Mind, L’Officiel, MFF, Monocle, Fashion Magazine


PAGE VIEWS: This number indicates how many exhibitor pages have been viewed overall on the entire Pitti Connect platform.

VISITS: Total number of sessions (activity taking place upon accessing the platform and until the browser is exited or closed) by users who have landed on the Pitti Connect brand pages.