ITALIA WOW!: focusing on Made in Italy creativity

The spotlights will be directed towards the collections of 17 Italian talents


On Wednesday 25 June, Pitti Bimbo will feature the premiere of Italia Wow!! “Creativity, experimentation and excellence in Made in Italy fashions for kids” 
At Pitti Bimbo the focus will be on Made in Italy creativity with a special installation-event produced by Pitti Immagine and Vogue Bambini, with the support of the Centro di Firenze per la Moda Italiana in cooperation with Ministero dello Sviluppo Economico and Agenzia ICE.
“Italia Wow!! Creatività, sperimentazione, eccellenza nel Made in Italy for Kids” [Italia Wow! Creativity, experimentation and excellence in Made in Italy fashions for kids] will be premiering at Pitti Bimbo 81 at 5:00 p.m., on Thursday, 25 June at the Dogana of Via Valfonda. 
With a fashion-show installation, ITALIA WOW!! will offer visibility to 17 of the most promising Made in Italy kidswear and design firms. The featured names are: Anniel, Bimbolunae Le Carlotte, Caffelatteacolazione, Cose da Bocia, Cucu’ Lab, Dearkids, Douuod, Giulia Sagramola, Grevi, Il Mondo di Eve, Il Saccotto, Marcelo Burlon kids of Milan, Margherita Missoni, MSGM, PèPè, Puella, Slow Wood and Vivetta.    
And…a screening of an exclusive digital video-map will complete the event.