Miss Grant has chosen Pitti Bimbo to present a project in support of childhood and its relationship with the animal world
Central Pavillion, Ground Floor, A3-5 B1-9
A link with the magical universe of children lasting more than 40 years characterises Miss Grant, a luxury childrenswear brand, which has chosen Pitti Bimbo to present a project in support of childhood and its relationship with the animal world.
For this reason, Miss Grant has decided to create a limited edition of one of its “it pieces”, with the proceeds from sales going to support Antropozoa Onlus, the national association which for over 17 years has been promoting Pet Therapy for children in schools and hospitals, in children’s neuropsychiatry services and in various paediatrics departments.
A sweatshirt starring Romeo the bear, who is wearing a white coat to take care of toys and stuffed animals, classic children’s playmates.
The proceeds from sales of the garment will support the “Percorsi nel Centro di Pet Therapy” (Paths in the Pet Therapy Centre) project. The special product will be previewed on Thursday 21 January at the Miss Grant stand with an event in the presence of the fashion house’s designer, Paola Montaguti, and the CEO Mauro Serafini, accompanied by little girls wearing Grant’s FW 2016-2017 collection and, of course, by Romeo the bear. For Antropozoa, an exceptional brand ambassador, Polpetta the little dog, who has always played an important role in pet therapy, accompanied by Dr Francesca Mugnai, president of the Association and leading expert in the field.