New for the season, the 'Mini Me' for the baby category

Area Monumentale, Terrazza della Sala della Scherma

Emporio Armani will again be at Pitti Immagine Bimbo to present the Emporio Armani Junior Fall/Winter 2020-21 Collection.

For girls, the collection offers dresses with all-over prints, jumpsuits, and denim, velvet and houndstooth outfits. The logo is seen in a tape version on trousers and dresses, while the colour palette features various shades of pink, blue, black and white. For boys, there are bomber jackets and trousers in back-to-school versions in red and blue, as well as elegant suits in grey and blue with sporty details. The logo theme appears as an all-over print, a tone-on-tone tape execution on velvet, and as a print on sweatshirts, outerwear and trousers.

The 'Mini Me' idea is always present in Emporio Armani Junior, with the shapes and fabrics of garments taking inspiration from the Emporio Armani adult wardrobe, and used here in a more fun way. Prints and graphics are also “borrowed” from the grown-up world of Emporio Armani to create a broad and complete wardrobe, which includes casual looks, sportswear and outfits for formal occasions.

New for the season, the 'Mini Me' theme has now been extended to the baby category (from six to 36 months), with shapes and themes re-imagined in a romantic version for baby girls, and reconfigured with more playful elements for baby boys. The Manga Bear, with its unmistakable character, is ever-present on baby sets and accessories.

The offer is completed by accessories: brightly-coloured shoes, hiking boots and combat boots, as well as backpacks and pouches featuring the Emporio Armani eagle logo.