PITTI BIMBO 85: style in blossom!

The biggest kidswear brands will lead you on a journey of discovery into a new luxury lifestyle

Bensimon - with an entrepreneurial vison that draws on their father’s experience, Serge and Yves Bensimon travel the world looking for unique fashion inspirations and military objects to recuperate and rework in a highly creative way. The result is a casual style inspired by everyday life and requirements, featuring that Parisian chic mood that has made history. In cotton and natural rubber, Bensimon tennis shoes for SS 2018 feature vintage accents and delicate colours with tangy flashes of yellow and indigo.
Bonton -a French brand created in Paris in 2001 by Irene and Thomas Cohen, Bonton totally represents the lifestyle universe of children. Buzzword: maximum creativity! The result is a line of clothing, household linen and furnishing accessories designed to meet top-level aesthetic taste and quality requisites. Designed to accompany children from birth to 12 years of age, each new season sees the Bonton wardrobe enriched with unique colours, exclusive prints and innovative fabrics.
Finger in The Nose - a denim brand for children from the age of 3 months to 16 years, Finger in the Nose brings alive, tailored jeans, tees with graphic prints, parkas with linear shapes and soft sweaters. The classic elements in the young wardrobe are reworked by the brand with an ironic, playful feel, creating timeless style and a strongly contemporary attitude. Garments conceived to please children and their needs for comfort, but with a taste also appreciated by the grown-ups.
Giuseppe Junior - Giuseppe Zanotti is back at Pitti Bimbo with the new Giuseppe Junior SS 2018 collection, featuring the brand’s unmistakable style. New entries include: sneakers in a mini-me version—in fine materials such as velvet, croc print, satin and leather—small sandals, ready-to-wear, bags for new mums and backpacks for kids. The palette includes the evergreen whites and blacks, together with electric shades of neon yellow, orange, green and cornflower. Metals, camouflages and pastels complete the range with a contemporary touch.
Herno - one of the excellences of Made in Italy for almost 70 years, Herno is a brand synonymous with urban outerwear. Buzzwords in the evolution of the brand: research, technology and innovation in design, always teamed with traditional tailoring. The concepts of Italian style and eco-sustainability are added to this process of relentless innovation that has led Herno to become a pioneer in the introduction of increasingly better performing fabrics, even when these are double cashmere or heat-taping. Style, function and technology are the base and essence for Herno outerwear, even for children.
Invicta - founded in 1906 with its bags and sailor bags, in the eighties Invicta became the cult brand for entire generations thanks to its icon backpacks. Over time it has added a line of men, women and children’s clothing, produced and distributed since 2014 by the historic Italian RTW company, Facib SpA. For SS 2018, Invicta showcases soft, lightweight garments, with performance and comfortable fit that recall the wardrobe of mum and dad. The summer clothes come alive in tangy colours and innovative fabrics, like the jacquard nylon with thermoregulating aluminium foil, for packable little jackets, costumes and Bermuda shorts.
I Pinco Pallino - floral inspiration for the new SS 2018 collection from I Pinco Pallino. Children like tender seeds to be planted in the ground and taken care of until they bloom in the spring. The I Pinco Pallino flower is not just about the style element, it is a vision of children to be cultivated in its natural expression of grace, beauty and spontaneity. Of all the possible flowers, the collection choose three and interprets the colours and characteristics that make them stand out in nature: Daisy, Hydrangea and Hibiscus.
John Richmond Jr - John Richmond Jr reaffirms its unique style, which combines grit, a luxury slant and street style, applying these to the world of children.
Joshua Sanders  - the “mini-me” range by this New York brand of footwear made in Italy, is expressed in the development of some of the most iconic themes of the brand’s creations, reinvented to meet the needs of a younger audience: NY-LA, Smile PLS, Bowbomb, Play-Hard, Don’t Touch, Postcards and 23-32. The models are a sophisticated blend of shapes with slip-ons, lace-ups, ankle boots and slides in Italian leathers, soft felt, fox fur and neoprene. Alongside pastels, and flashes of fluo colours.
Kenzo - since 2011, the unconventional American creative duo Carol Lim and Humberto Leon has brought a new breath of energetic fresh air to Kenzo. The brands  follows the adult vision with a contemporary, big-appeal collection that redefines the idea of cool in the kids’ sector, celebrating an urban lifestyle.
La Martina - an Argentine label founded in 1985, La Martina is the leader in the sportswear sector and has also become the official sponsor for the Argentine national polo team. It has recently made its name in the fashion segment with its casual-chic taste, inspired by an English-American college style. First produced in 2005, the junior line is a transposition of the adult wardrobe: high tailoring content, gleefully interpreted in a palette of lively colours and in fluid fabrics that encourage freedom of movement. La Martina.
Laura Biagiotti Dolls - inspired by dreams and imagination, Dolls by Laura and Lavinia Biagiotti travel the world looking for new adventures. For last A/W their journeying took them to the Far East. JAP-DOLLS wear romantic forms and the brand’s signature garments, like the tulle skirt, with sporty-chic icons, like the revamped jersey sweatshirt, creating a play of layering and proportions. Splashes of soft watercolour tones bring the garments alive: coloured lanterns, cherry blossom and lucky charms become the protagonists of the collection. To which new exotic location will the SS 2018 take us?
L:U L:U by Miss Grant - a brand owned by Grant, with over 40 years’ creative experience behind it, L:U L:U by Miss Grant is for children and teens from 2 to 14 years of age. Refined colours and studied volumes feature in these creations: a casual chic style suitable whatever the occasion.
Manuel Ritz - a vital, brightly coloured collection that develops along three main themes. The first, from dark blue to royal blue to red and finally a pure white, presents an interplay of stripes in the knitwear and the trousers with contrasting drawstring. Multicoloured tropical designs alternate with micro patterns in the finishings and the brand’s logo of the asterisk is embroidered all over T-shirts and sweatshirts. To conclude, the patch theme with a rainbow of colours in a check motif that turns into houndstooth.
Marcobologna - the outcome of the creative flair of Marco Giugliano and the refined balanced vision of Nicolò Bologna, the brand launches its little girls’ collection after its RTW women’s line. A collection with the taste of vintage, glamour elements, focused and determined by the personality of the two designers and targeting little fashionistas aged 4 to 16 years of age, with a romantic yet ironic style and attention to detail that borrows from the world of tailoring.
Miss Grant - interpreted in the easy & chic, casual and every day and couture lines, dedicated to more important occasions, Miss Grant is for children and teens from 2 to 14 years of age who love a refined, glam style with plenty of attention to details.
Monnalisa - the Monnalisa SS collection is playful and effervescent. With a vaguely gipsy style, dresses have bayadère necklines and full, high-waist skirts with a cascade of ruches; they also come in lace with georgette frills or with a bodies in sequins and corolla skirts. The capes are unexpected—short and in lurex brocade with bell sleeves. Bombers are the main players: in a biker version with surprising floral embroidery or in a startlingly extra-light fabric. Flowers and prints triumph in joy, just like the seventies. The on-trend pattern is tropical with romantic touches of floral brocades.
Molo - a great passion for prints and patterns, real allies in tickling the imagination of children. In creations by Molo, urban and funky styles meet colour and a raw linearity that looks to a Scandinavian mood. Irony, great attention to details and quality of materials are this brand’s strong points, with its collections for boys and girls aged 0 to 16, garments that last in time, wash after wash.
N°21 Kids - N°21, the line by Alessandro Dell'Acqua, presents its third Kids collection, dedicated to 4 to 12 year olds. N°21 Kids is the result of a multi-year production and distribution licence agreement with Grant Spa. Loyal to the brand’s DNA, the perfect balance of unexpected combinations of materials and mixes of clothes for him and her, the N°21 Kids line prioritises the special needs for comfort and fit that are typical of kidswear.
Neil Barrett - the style universe of English designer Neil Barrett debuts at Pitti Bimbo 85 with his new collection for children. The brand’s creativity and lifestyle are interpreted in a kids’ version that retains a contemporary innovative appeal and the linearity of timeless shapes, this designer’s real signature trademark. 
Patrizia Pepe - cropped Be Brave sweat with an original urban rock mood and punk details with used & broken effects and washes and sailing details with visible stitching. Strawberry-colour sleeveless dress with rouge details and pleated skirt. Stretch Let’s Shine jacket worked in iridescent fabric, dazzling sequins and wet-look translucent surfaces. These are just some of the must-haves by Patrizia Pepe for next SS. Founded in Florence in 1993, this brand with its dynamic, unconventional spirit led to a spinoff line for little girls in 2007.
Roberto Cavalli Junior - with its Baroque Leopard popup space, Roberto Cavalli is relaunching Roberto Cavalli Junior at Pitti Bimbo 85. Established in 2000 to broaden the fashion label’s range, the kids’ collection is again going to be developed internally and distributed directly by the Maison. The brand’s sparkling and glamorous world is offered in a kids’ version. It’s a world dominated by colours, floral prints and the iconic animal graphics such as leopard, tiger and giraffe prints.
Scotch & Soda - infinite curiosity in search of inspiration, vintage elements and that feeling that manages to make a garment a true unique piece. This is the passion that drives the Scotch & Soda creative team based in Amsterdam. For the SS18 collection, the brand is inspired by courageous solitary travellers such as Robyn Davidson who in the seventies, at the age of 25, hiked across Australia on her own. The emotions are charged with memories, fragrances and colours. And colours are the focus of this collection, from desert shades to the light of the sunset through to the blue of the night.
Stella Jean -the Stella Jean style is pure melting pot. The refined, precious mood of its collections draws inspiration from its Haiti origins. The designer is always intrigued by possible historic-cultural combinations, for creativity that reaches right across the board and sets no limits to social and textile mash-ups. For SS 2018, the designer brings us military green jumpsuits with puffed sleeves and cockerel prints, midi skirts with prints dedicated to the Masai culture teamed with basic t-shirts and full-skirt dresses with illustrations of traditional tropical dwellings. Plus brick-colour shirtdress with zebra print.

Stefano Ricci Junior Collection - Stefano Ricci Junior Collection is a new chapter in the history of the Florence-based brand. A children’s collection that comes about from the philosophy of beauty and handmade, strictly in Italy.