The fundamental role of buyers and Pitti Immagine’s investment in incoming delegations of international buyers

The participation of the best Italian and international buyers is the key to Pitti Bimbo’s success, attesting to the quality of the proposals, its capacity for renewal, the attentive segmentation as well as the ongoing commitment to scouting for new brands.  At the same time, at every edition Pitti Immagine increases its investment in its program dedicated to incoming delegations of top buyers and international retailers, also thanks to the contribution of MiSE and the ICE Agency.


At this edition we are focusing on the Russian market, on important delegations of buyers from Asia (Hong Kong, China and South Korea), from United States and Europe (France, Germany, Spain, Belgium, United Kingdom and Scandinavia), paying particular attention to online stores dedicated to childrenswear. Here are just some of the fair’s top buyers: from Italy: Luisaviaroma, La Rinascente and Tessabit; from United Kingdom: Harrods, Liberty, Selfridges, Childrensalon, Fenwick, Childsplay and Step2wo; from France: Le Bon Marché, Printemps, Galeries Lafayette and Smallable; from Germany: Kadewe, Loden Frey, Peek & Cloppenburg, Barbara Fréres, Engelhorn, Korbmayer and Breuninger; from Switzerland: Bongenie and Jelmoli; from USA: Barneys, Bergdorf Goodman and Neiman Marcus; from Russia: Bosco dei Ciliegi, Tsum/Mercury and Daniel Boutique; from Spain: El Corte Inglés; from Japan: Isetan Mitsukoshi, Takashimaya and Ships; from Saudi Arabia: Al Garawi; from United Arab Emirates: Al Tayer Insigna, Chalhoub and Sauce; from China: Kids King; from Turkey: Beymen and Demsa group; from Hong Kong: Harvey Nichols Hong Kong; from South Korea: Shinsegae and Hyundai; from Kazakhstan: Saks Fifth Avenue Almaty; from Taiwan: Kid's Will; from Lebanon: Aishti; from Qatar: Harvey Nichols Qatar; from Ukraine: Baby Marlen; from Mexico: Liverpool; from Singapore: Kids 21... and many more.