COMMENTS FROM BUYERS AT PITTI BIMBO 87
“Pitti Bimbo is outstanding, as always: due to its location, its extremely international audience, and its energetic, stimulating atmosphere. I always choose to attend the fair for at least two days. Although there is the option of placing orders online, I prefer to do so in person, meeting the people who have designed and created the collections. I really liked KidzFIZZ and Apartment: the latter in particular has a truly unique style. And The Next is a great opportunity for up-and-coming new brands”.
“Attending Pitti Bimbo was a crucial opportunity to gain a panoramic view of the world of childrenswear, through its trends and a perfect blend of large companies and start-up brands. I really liked #Activelab, in every sense: concept, mix of brands and then the show, which was something different and stimulating. Unlike other trade fairs, the atmosphere at Fortezza da Basso is never suffocating. Coming here is always very inspiring”.
“An outstanding focus on childrenswear trends, and an incredible show that presents so many different categories, each with its own target: Pitti Immagine always manages to captures what the market wants. We were looking for established and emerging brands, which whom to create a series of corners in our department stores. My favourite sections included KidzFIZZ and Apartment. I noticed that plenty of companies from northern Europe were in attendance, and it proved very useful to be able to discover them here. I’ll definitely be coming back”.
“A trade show that’s always interesting! The sections I like best are KidzFIZZ, which once again presented some fantastic research, and the lifestyle section on the lower floor of the Central Pavilion, where I saw plenty of great new things! There were also some important debuts and returns from some major labels, such as Dsquared2, GCDS and Alberta Ferretti, which is a very positive sign. Furthermore, the events organised during Pitti Immagine shows are always guaranteed to be worthwhile.
Sebastian Haufellner, Head of Buying Menswear and Childrenswear Lodenfrey (Germany):
“Pitti Bimbo is a fantastic opportunity to discover new brands, and explore the content relating to quality, development and fashion statement from those we already worth with. I really liked the KidzFIZZ and Apartment sections – the latter is the ultimate in good taste – and I also found The Nest and the childrenswear lifestyle pop-ups very inspiring indeed. Every time we come here we take away ideas on how to design our stores, and how to explain the market’s new direction to our customers. In organisational terms, it’s always impeccable”.
“This year’s edition was even more dynamic than usual. I discovered a lot of new brands, especially in the Superstreet area. The #Activelab trend really is the fashion trend of the moment, and I’d never seen it represented at other shows; this is a sign of how Pitti Immagine is always up to date with what the market is demanding. The way it’s organised is wonderful, and it allows us buyers to stay even more focused on the fair itself”.
Constance de Villoutreys, buyer Centre Commercial Childrenswear (France):
“This edition of the show was full of inspiration! Our stores are focused on eco-friendly brands, and I found plenty of interesting new products, at KidzFIZZ as well as Apartment, and at #Activelab too. The team behind the fair is really kind, and so perfectly organised. I will definitely be back!”