P.O.P. PITTI OPTICAL POWER
The hypnotic guiding theme of Pitti summer trade shows
Stripes that move, wiggle and meet up again creating a whirlpool or crossroads in a cheerful game that escapes the austerity of black and white and, through color, proposes a visual and virtual celebration. A “happy” dimension that contaminates every space, redesigning it according to an entertaining strategy. Plus, the P.O.P. Arena, a new bar/lounge area decorated in optical Technicolor will make the Pitti experience even more enjoyable for exhibitors and visitors alike. All within a set design conceived and designed by lifestyler Sergio Colantuoni.