Exclusive capsule collections inspired by Line Friends
An Italian project that celebrates LINE FRIENDS, one of the fastest growing global character brands originally created as stickers for the leading mobile messenger app LINE. The initiative was conceived by the creative and influencer Alessandro Enriquez and developed in collaboration with Wildbrain CPLG, which manages the licensing business for LINE FRIENDS throughout Europe. Each designer involved will develop a capsule collection dedicated to the LINE FRIENDS brand.
The Capsule Collections will be presented at Pitti Bimbo in a dedicated area on the Top Floor of the Central Pavilion. The brands involved in the project are: Monnalisa, Philosophy by Lorenzo Serafini, Mc2 Saint Barth, Akep, 2Star, Pinko Up, Diadora.