The world of denim according to G-Star Raw

G-Star RAW comes to Pitti Bimbo 89 to expand the boundaries of denim design, continuing to revolutionize an entire sector with its own vision of the future: the brand’s ambition is to give denim-wear a cutting edge perspective. A brand leader established in combining high quality with ongoing research into constant environmental sustainability: in fact, from 2020, 100% of the cotton and 90% of all the other G-Star RAW materials will be totally sustainable (BCI, organic or recycled). The Kids’ (3-10 years) and Junior lines (8-16 years) are inspired by adult trends with a sophisticated and distinctive design, a blend of functionality and esthetics to structure an entire collection packed with creativity and innovation. Obviously the iconic denims will also be present: 5620 Elwood, D-Staq, Arc, 3301, Lynn, Midge.