THE PLAYFUL LIVING PRESENTS

THE CONCEPT STORE OF THE FUTURE
AT PITTI BIMBO

 A way of understanding shopping that goes beyond the boundaries of buying online and modernizes the idea of a sales outlet, offering adults and children an experience which is complete, filled with excitement and enthralling. This is the Kids Concept Store that the co-planning platform, The Playful Living, will be presenting in collaboration with Cilab (the Research Laboratory of the Department of Design at the Politecnico di Milano) on the occasion of the next edition of Pitti Bimbo. One hundred square meters integrating various product sectors in which technological innovation and services live together. A formula designed for 4.0 consumers oriented towards multi-channel shopping where the Store acts as a bridge between traditional shopping and e-commerce through new purchasing models.

 

The layout makes the main processes retailers have to follow to remain competitive clearly visible, following the 3 macro trends highlighted by the 2019 research carried out by the Osservatorio Innovazione Digitale nel Retail [Digital Innovation in Retail Observatory] of the Politecnico di Milano. The store of the future should: 1) be a place in which to live an experience from a relational viewpoint ; 2) become a reference point for community services with play, social and professional activities; 3) know how to display its products within the context of their actual use, linking them to the effective experience of the consumers. Hectic consumption is replaced by the retailtainment model, where the purchase becomes just the closing moment of an encompassing experience that takes place in the store, and the product is tested and perceived as a concrete response to the needs of the children and care-givers.

 

The Playful Living offers its experience in inventing quality content which is suitable for replication in stores and capable of stimulating the imagination, bringing play and positivity to everyday life.

 

ACTIVITIES CALENDAR THE KIDS CONCEPT STORE @PITTI BIMBO #90


Thursday, January 16th 2020


from 10.00 Official Opening
Presentation of the project Co-Create and The Kids Concept Store to small and medium enterprises, creative industries, retailers, professionals, journalists and policy makers.


With: Arianna Vignati - Researcher and co-director of CILAB | Design Dept. of Politecnico di Milano
Daniela Pavone - Concept, Development & Marketing, The Playful Living
Marta Meda - Concept & Art Direction, The Playful Living
Luca Fois - Concept & Creative Direction, The Playful Living


14.00 - 15.00 Co-Create: cross innovation between traditional sectors and creative industries. Retail for kids as a field for economic growth
With: Arianna Vignati - Researcher and co-director of CILAB | Design Dept. of Politecnico di Milano



Friday, January 17th 2020


11.30 - 12.30 Innovating Retail - Officine Tamborrino

Innovation in traditional sectors can bring new concepts in retail. Innovating retail with… Officine Tamborrino.
With: Licio Tamborrino - Officine Tamborrino


12.30 - 13.30 The consumer journey from the magazine to retail
With: Chiara Bidoli - Editor in chief, Style Piccoli


14.00 - 15.00 Design for kids and inclusion: digital technologies and design thinking for new inclusive play experience
With: Benedetta Terenzi, Associate Researcher Università di Perugia

 

15.00 - 16.00 Innovating Retail - Mosaico Digitale 
Innovation in traditional sectors can bring new concepts in retail. Innovating retail with… Mosaico Digitale. 
With: Salvatore Pepe - CEO, Mosaico Digitale


16.00 - 17.00 Penso Parlo Posto tra Fortnite & Twitch Thinking, speaking, posting between Fortnite & Twitch
With: Carlotta Cubeddu, Writer