Kid's Evolution

Pitti Bimbo 79 features Kid’s Evolution, the new project realized by Vogue Bambini and Pitti Immagine, the brainchild of Alessandro Enriquez, that will bring a selection of research-designers to Pitti Bimbo to try their hand for the very first time at collections for kids


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An irreverent, tongue-in-cheek capsule collection, inspired by Italy and its food tradition amidst pasta, the main theme, milk and pizza, represented in 1950s style. Garments in “illustrated” knitwear and in fabric. Again, pullovers, t-shirts, polo shirts and varsity jackets, denims and dungarees. For girls, shirt dresses, circle skirts with micro and macro “pasta inspired” prints, on a range of cotton poplin bases. 

The prints revive the traditional pasta shapes, bows and penne, giving life to unexpected weaves and plays on colours and shapes.  The palette of colours includes milky white, blue, tomato red, pasta yellow and basil green, to make for a decidedly “mouth watering” and very Italian collection.

Stella Jean

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Stella Jean, for Pitti Bimbo 79  will be presenting its first Kids’ Collection, marked by a genuine series of cultural trompe-l'œil. Stella children are dressed in the colours of the world, with a nod to a retro style. In a holiday atmosphere inspired by 1960s Forte dei Marmi, the bright colours of the wax prints play with striped fabrics, in dresses and swimsuits in cotton, exploring eras and latitudes in search of a new equilibrium.

Benedetta Bruzziches

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From the minds to the hands of the Bruzziches Brothers
– the creative group of “Artigianauti”, which Benedetta Bruzziches is part of – Tela was born. A bag made from the softest natural material, inspired by the postman’s bag. Halfway between a backpack and a postman’s bag, Tela is a messenger bag, perfect to carry over the shoulders. There are no letters inside, but colourful markers instead which children can use to write and draw on the bag, personalising it to their taste. And if they don’t like what they drew, they can wash it off as many times as they like. In the world of Tela rules don’t exist, if not one: to be imaginative. An everyday, family accessory is born, with a fresh significance, personal almost educational, free to use as you like, how you like. Drawing represents a way for children to define themselves, and the messenger bag, a deliberately unisex accessory, is the blank page in which they can embark on this journey. 


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The idea of this capsule collection aims to reflect the work and attention of the main line also in children’s wear. The use of soft fabrics, since Studiopretzel adults are children too, and are never overlooked. Continuity of forms and volumes, like the long shirt and kimono pants, transformed from wrestling garments into a comfortable garment also suitable for play. And never before now has the pretzel been so iconic in the colourful, fresh sweatshirts and t-shirts, a symbol of joy and optimism. A collection rich in colours and positive thoughts, all set for the summer.

SuperDuper Hats

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For the Kid’s Evolution SuperDuper Hats thinks of your little ones wearing “great” things
. Their first children’s collection sees the must-have models from their men’s and women’s collections, designed and reinterpreted in mini sizes. An unusual way to include the little ones in the SuperDuper world, renowned for its continuous research, attention to detail and the high quality of the product. The proposed models are: Hobo, Chattanooga, Boater, Drusilla and some other versions from the more recent project SuperD caps. 


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A childlike femininity, fun, gracious and at the same time assertive
. The capsule collection by Vivetta tells the story of love and creativity of children playing dress up with their dolls, inspired by the 50s furniture 60s and 70s tapestry in their dollhouses. These nostalgic elements combined with a contemporary silhouette and bon ton motives contrast the cleanest lines, enhanced by unexpected details like face profiles and hand contours. Precious embroidered inserts decorate the creation of Vivetta, a true and real leitmotiv of the brand.