The brand started as a shirts label in 2010 from an idea by Leo Colacicco, a Systems Engineer with a weakness for e-fashion. The LC23 shirt is a unique garment, made entirely by hand in Italy with the utmost care for detail. The brand name derives from combining the creator’s initials with his lucky number: 23. He has recently opened a childrenswear department. For S/S 2017, his first complete kids collection (2-8 years) offers T-shirts, sweatshirts, shirts, trousers and jackets… all garments inspired by a Robot theme!


Born in Slovenia in 1982, Jure Stropnik moved to Berlin and then to London and Milan, where he studied for a Masters in Fashion Brand Management at the Istituto Marangoni. He went on to gain experience at Ermenegildo Zegna, Pringle of Scotland and Slowear. At the end of 2013, driven by a strong passion for the world of fashion and design in combination with the benefits of his earlier international experience and his commercial skills, he launched the IURI brand. IURI KIDS, the brand’s childrenswear section, is now in its second season with its SS17 collection. It’s a collection of accessories to complete the kids’ look from head to foot: backpacks, baseball caps and socks are all linked by the unique shapes and patterns that make up the brand’s signature, presenting its “monogram” here for the first time.


This collection of sunglasses for kids bears the KYME brand name, the same name as for the adult brand created by Antonello Calderoni. KYME JR products are distinctive for their use of bright colours in combination with materials that are elegant but solid and practical at the same time: just perfect for kids. There are four main models, presented both in cellulose acetate and in the “light” steel version: ANGEL, MIKI, TOM and RIKY. In exactly the same way as the adult versions, the kids’ glasses are all Made in Italy, drawing on experienced Italian craftsmanship, with minute attention to details of style and to the quality of the cellulose acetate made by Mazzucchelli, which, together with the metal and the CR39, polycarbonate or nylon lenses, create high quality glasses for the trendiest kids.

Les Bohemiens

Created in 2013 by Francesco De Falco and Pasquale Vittorio D’Avino, Les Bohèmiens is distinctive for its strong penchant for art, its marked focus on the cultural avant-garde and its multidisciplinary approach, blending music, cinema, photography and architecture: inexhaustible sources of inspiration used to create the brand’s collections.


Mitchumm Industries – an elegant, anti-conformist brand offering American style with a cosmopolitan twist – has for the first time designed a capsule collection for children. With 15 printed shirts, 7 unstructured ties and 7 bow ties with exclusive prints and patterns, Alex Mitchumm, the brand’s young art director, is making his debut in the world of children’s clothing with a collection inspired by mountains and outdoor excursions, perhaps to a chalet or on a chic camping holiday, for kids who want to dress like their dads. Every garment is designed and made in Como, where the brand is based, and is sold in dedicated packaging made from recycled paper, in line with MITCHUMM Industries’ green philosophy. 


Giuseppe Turco, born in Palermo in 1981, graduated in Economics and Business before moving to London to study for a Masters in International Marketing. He remained there for several years, taking his first steps in the world of fashion. In 2012, together with his business partner Totho Priano, he created NHIVURU, a fashion brand with contemporary urban and futurist lines: inspired by an imaginary Sicily, the brand also draws on weaves based on the cultural traditions of the rest of the world, which he loves to visit. The project is the result of rich experience gained working in the field, overseeing all phases of the creative and production process at first hand. His continuing desire to experiment with the new has led him to create a project dedicated to the world of kids. NHIVURU KIDZ takes up the urban concept of the brand and gives it an extra twist of humour, dedicated to little “urban angels”.

San Andres Milano

MINI COUTURE is exactly the right term to describe the collection by San Andres Milano, with its elegant look and neo-retro aura, where images from the Mexican folklore tradition so dear to the designer’s heart, blend into a contemporary vision of colours and prints with bold motifs. Bows, frills and Swarovski appliqué embellish the elegance of the exclusive Italian fabrics. Andrès Caballero brings his fantasy world into his boutique, creating clothes for the princesses of today and the queens of tomorrow...

From fashion “for adults” to capsule collections for kids! 
Kid’s Evolution is the project by Alessandro Enriquez in collaboration with Pitti Immagine aimed at a super-sophisticated audience of buyers, including the world’s most important department stores. 
Pitti Bimbo will be showcasing a selection of designers involved in fashion research for “adults” who will be trying their hand at a capsule collection for kids. On the Lower Level of the Main Pavilion, a 360° project that has already intercepted the needs of top international retailers that have successfully tested and supported the project.