On the occasion of Pitti Filati 70

Vintage Selection n. 19

One of the most authoritative and prestigius fairs in italy and Europe dedicated to vintage fashion, accessories and culture as well as quality remakes

Stazione Leopolda

The main theme of this 19th edition of Vintage Selection will be Very Vintage: an investigation into the widespread vintage culture that each one of us interprets in a different way, that will be used to create a catalogue of original looks, individual styles and retro-fashion quirks to demonstrate how much vintage fashion has become part of our everyday life.

The research started in September with Very Vintage Hunting: a photo shoot – which was also used for the fair’s advertising campaign – involving young photographers and ordinary people immortalized in special locations around Florence.
Around one week before the fair opens, Very Vintage Night Fever will be held at the Rex, a famous Florentine night-club: everybody will be asked to interpret their idea of Vintage in a creative and amusing way. This will be used to create a gallery of images to be projected inside the Stazione Leopolda during the event.