THE CKD MASTER’S DEGREE
OF THE ACCADEMIA COSTUME & MODA AND MODATECA DEANNA FASHION-SHOW
Sala della Ronda, Fortezza da Basso
The protagonists of this edition of Pitti Filati are the knitwear design talents of the future, the Master’s Degree students in Creative Knitwear Design at the Accademia Costume & Moda, together with the winners of the Industry Projects realized in collaboration with Diesel Brave Kid, Roberto Collina, Missoni, the Max Mara Fashion Group and K-Way. Rendezvous on 22 January 2020, in the areas of the Sala della Ronda of the Fortezza da Basso, where the personal collections of eight international students on the CKD Master’s Degree course of the Accademia Costume & Moda in Rome will be showcased. The project, promoted and organized by the Fondazione Pitti Immagine Discovery, together with the Accademia Costume & Moda, Modateca Deanna and the Max Mara Fashion Group, represents a fundamental moment of dialogue between the best sector businesses attending the fair, buyers and representatives of the style bureaus of the most prestigious maisons, the press and, naturally, young international creatives.
The students and companies involved are:
Valeria Fortini (Maglificio Innocenti, Crisden); Laura Galati ( Volcar, Reginato Maglia, Filpucci, Zegna Baruffa Lane Borgosesia); Ana Karen Garza (Zanni Maglieria, Artemaglia Fashion, Filpucci); Monica Gesualdo (Melys, Be.Mi.Va, Cariaggi Lanificio); Chen Rei Yang (Shima Seiki Italia, Trame Trevigiane, Be.Mi.Va, Tollegno 1900, Crisden); Silviana Neamu (SMT, Be.Mi.Va, Ilaria Manifattura Lane, Staff Ricami); Lynn Sungurtekin (Loma, Dondi Jersey, Ricami Laura, Crisden); and Namrata Surana (Maglificio Marilina, Dondi Jersey, Linea Più, Tollegno 1900, Blu di Prussia).
Artemaglia Fashion and SAT Knitting Machine (Ana On the catwalk at Pitti Filati are also the winners of the Industry Projects: the contest kicked off at the beginning of the academic year, which saw each of the companies Diesel Brave Kid, Roberto Colliba, Max Mara Fashion Group, Missoni, and K-Way present a creative brief to the students for the creation of a special capsule collection.
Here are the concepts proposed by the brands and the respective winners:
Diesel Brave Kid Project:
The students of the CKD Master’s program explored, by analyzing styles and icons of the kid/junior generation, graphic elements and the study of color, experimenting with the techniques of jacquard and intarsia, printing techniques and embroidery. Diesel Brave Kid selected winning student Chen Rei Yang, who on the catwalk will present a kidswear collection developed by Tous Les Garcons, Art Design and Staff Ricami.
Max Mara Fashion Group Project:
The students had the opportunity to choose one out of four brands proposed by the Italian maison Max Mara Fashion Group (Max Mara, Sportmax, Week End by Max Mara and Max Mara Leisure). Each student developed a project with a contemporary and innovative design, based on extensive research and experimentation, analyzing the brand’s identity and its consumer of reference. The group selected two students as its winners: Lynn Sungurtekin with her Weekend Max Mara collection on the catwalk and Ana Karen Garza who will present her Max Mara Leisure collection on the runway.
The students of the CKD Master’s program followed and interpreted the guidelines set down by Missoni for the coming season: femininity, three-dimensionality, colors and shadings, prints, fluidity, experimental volumes, and innovative materials and techniques. The students selected by the brand are Ana Karen Garza and Laura Galati who will hit the runway with a women’s capsule collection.
Roberto Collina Project:
The brand asked young designers to work on the theme “Nordic Invasion”, focusing on the design of Nordic countries with a respect for nature. A democratic approach, with special attention reserved for the environment, people, and productive processes. Valeria Fortini is the student selected by the brand to present her men’s/women’s collection on the catwalk.
After a meticulous study and in-depth analysis of the K-Way brand and its company philosophy, the students developed knitwear proposals with a special focus on new technologies.
The eight CKD Master’s students created eight outfits, using the yarns of Zegna Baruffa Lane Borgosesia and Filpucci, in collaboration with knitting mill partners and STOLL: Artemaglia Fashion and SAT Knitting Machine (Ana Karen Garza), Reginato Maglia (Laura Galati), Maglificio Loredana (Monica Gesualdo), Metaphor Italy (Lynn Sungurtekin), Paima (Namrata Surana), SMT (Silviana Neamu), Della Rovere (Chen Rei Yang), and Kn-hit (Valeria Fortini).
Powered by Max Mara Fashion Group.
A special thanks to the Ruffino winery and the Latteria Due Madonne for their contribution to the final toast of the fashion show.