e-PITTI.com – Digital stands, trend forecasting and lots of content

Pitti Filati 79 will be online at e-PITTI.com for 11 eleven weeks starting from 7 July. The international brands hosted on the website will be showing their 2017/18 Fall-Winter collections  at their digital stands that will feature product images and exclusive contents. New editorial contents will be published each week: from fashion trend forecasts prepared in cooperation with Nextatlas to analyses of brands and the special projects produced by Pitti Immagine.

The “e-PITTI.com-innovation” tag is getting a major boost from READY-to-ORDER, the APP for booking orders on iPad; this B2B tool uses the latest data handling technologies. Then, in June concomitantly with the opening of Pitti Uomo, we will be launching a new format call MODÆ Connection. The by-invitation workshop – a partnership with Google – is dedicated to the industry’s main actors and will offer opportunities for meetings and discussing outlooks and the most recent developments related to fashion and the digital world.