Pitti Fragranze is more international than ever!

Foreign attendance and the international scope of Pitti Fragranze have been increasing consistently from one edition to the next, and have transformed the fair into a key reference on the world scene in terms of both market and communications. Buyer attendance has nearly doubled over the past five years, and the number of buyers from abroad has more than tripled. In 2010 there were 1,312 buyers, 200 of whom were from other countries; by September the figures had risen to a total of 2,130 buyers with 648 from abroad. These results in terms of numbers and buyer “quality” were made possible in part by a strategic “incoming plan”, which at the last edition involved nearly 50 international buyers. The prestigious department stores represented at the last edition included: Selfridges (United Kingdom), Le Bon Marché (France), Harrods (United Kingdom), Harvey Nichols (United States), Printemps (France), Fortnum & Mason (United Kingdom), Chalhoub (Arab Emirates); and there were also buyers from exclusive boutiques such as Luckyscent (USA), Cosmotheca (Russia), Ludwig Beck (Germany), Perfumeria Regia (Spain), L'Eclaireur (France), Naegele & Strubell (Austria), Hexagone (Ukraine), Anne Gallwe beauty (Germany), Missala (Poland), Silk Cosmetics (Holland) and Olfactif (USA).