This edition’s theme, Numbers & Flowers, is a truly fragrant “winning” combination, and there will be a series of projects and talk-events focusing on the “current state of olfactory art”
If the language of numbers is one of the “codes” of the world of scents, the floral components play an essential role in creating a fragrance. At this edition of the fair, we shall be looking at the world as if it were a fragrant combination of flowers and numbers. Tying in with Pitti Lucky Numbers, the theme of the Pitti Immagine summer trade fairs, the new layout will make the abstract comprehensible and give form to the invisible, working on the concept that with the right numerical proportions an organic material can produce impalpable sensations. The Stazione Leopolda will blossom with flowers and numbers – with the fragrances immersed in a garden of symbols and graphics - in the new layout designed by Alessandro Moradei.