Pitti Fragranze no. 15 distinguished by internationality: another increase in foreign buyers (+2%), with excellent performances from Russia, United Kingdom, Switzerland, Netherlands, United States, Japan and United Arab Emirates; the figures for Italian buyers remain stable.

Fragranze 15: i dati di chiusura

Almost 2,200 members of the trade arrived in Florence from more than 50 different countries: very positive feedback for all the new ideas, this edition’s debuts and the calendar of events revolving around olfactory culture.

The 15th edition of the Pitti Immagine fair-event that showcases the best global artistic perfumery proposals came to an end yesterday at the Stazione Leopolda (Florence, 8-10 September 2017) with positive numbers and feedback regarding the quality of the members of the trade who took part and the new ideas presented by the exhibitors. 
At this edition almost 2,200 registered buyers traveled to Florence from more than 50 foreign countries in order to get to know and obtain more in-depth knowledge about all the latest products from the 220 protagonist brands (63% of which were international names). On the Saturday, for the very first time, this edition of Pitti Fragranze was open to members of the trade only and not to the general public. 
The most significant data gleaned from the final attendance figures – that confirm a fair trend that has been visible for several seasons now – concerns the numbers of foreign buyers: these rose again at this edition by +2% compared to a year ago, making a total of nearly 700 buyers in all. 
The best performances were by buyers from Russia (+50%), United Kingdom (+22%), Switzerland (+15%), Netherlands (+7.5%), United Arab Emirates (+12%), United States (+23%) and Japan (+28%); the figures remained stable for Germany and there was a slight drop in the number of buyers from France, Spain and Ukraine. However France still led the ranking of the fair’s top 10 key markets, followed by Russia, Germany, United Kingdom, Spain, Switzerland, Netherlands, United Arab Emirates, Ukraine, Japan and United States. 
Italian attendance remained stable with the participation of the best Italian perfume boutiques and department stores representing a market that is displaying dynamism and a great interest in niche perfumery.
Fragranze demonstrates its great internationality at every edition”, says Agostino Poletto, deputy general manager of Pitti Immagine, “at a time of general ferment and evolution for this sector, the decision to continue to firmly invest in research and international scouting – presenting a selection of new names of great interest alongside key reference firms and brands – fulfilled the expectations of our buyers, large numbers of whom arrived from all over the world with a desire to discover new products as well as new lifestyle trends”.

The fair reconfirmed its role as an authoritative observatory on contemporary olfactory culture”, adds Raffaello Napoleone, CEO of Pitti Immagine. At his edition the calendar of special events and talks once again aroused a lot of attention among members of the trade and the press, like the focus on sustainability conducted by an exceptional guest such as Fabrice Leclerc, and the in-depth look at exotic spices and the world of peppers curated by the French company, Mane, to mention just a couple”.