Excellent results and extremely positive feedback for the new edition of Super, the Pitti Immagine fair dedicated to women’s fashion recorded a +25% rise in buyers and +35% increase in the number of registered stores, for a total of 5,900 buyers.
The “Super experience” in Via Tortona conquers the unanimous approval of buyers and exhibitors alike
On the rise almost all the foreign markets of reference (Japan +23%, Russia +27%, South Korea + 45%, with France and Spain doubling their buyer numbers), great appreciation shown for the selection of brands and international scouting.
“The new format of SUPER was liked by everyone: the ‘Super experience’ offered the essence of innovation in women’s fashion in an enjoyable and exciting atmosphere, for four days that were certainly intense and packed” – says Agostino Poletto, deputy general manager of Pitti Immagine. “For starters, I would like to underline the great job done on the mix of collections: even more selected and researched, resulting in the unanimously positive feedback of buyers encountered at the fair. The new location also played its part: with its central city location, the special features of the space itself, and the new Archivio Personale pop layout, it has become even more functional in offering buyers a new dimension for discovery. To this I add the satisfaction for the many positive comments received on the areas dedicated to new talents and emerging fashion scenarios – Super Talents, the collaboration with Tbilisi Fashion Week and the debut of Armenian designers together with the Fashion and Design Chamber of Armenia – which offered creative windows from countries where scouting activities by buyers are usually unable to arrive”.