During Milan Fashion Week in September 2019

SUPER will open one day earlier

Will run from Thursday 19 to Sunday 22

After the success of last February, the Pitti Immagine fair for women’s prêt-à-porter and accessories, held in the Visconti Pavilion in Via Tortona, confirms its four-day schedule and focuses on a Thursday opening to exploit a bigger presences of foreign buyers.

SUPER presents its fourteenth edition with the decision to open one day earlier on Thursday 19 September.

After the excellent results last February, the show confirms its location in the Visconti Pavilion in Via Tortona 58, the former Ansaldo Laboratory, in the district of Milan most frequented by international buyers during the fashion week and also confirms the four-day duration of the fair: from Thursday 19 to Sunday 22 September 2019.

The global women’s fashion market is continually evolving,” says Agostino Poletto, general manager of Pitti Immagine, “and so we need to study it from an increasingly closer angle to stay ahead of any new developments and be ready to make the right decisions. So we have made this move with Super, thinking mainly of the accessory and women's prêt-à-porter producers we have involved in our new format and of the needs of more sophisticated international buyers. By bringing forward our opening date, a decision made after careful analysis of foreign buyer flows, we gain a very busy day. We strongly believe in Super, in the originality of a formula that teams research, internationalism, promotion of young talents and special projects. Therefore we are investing in this project, selecting quality companies, boosting our services, hosting top-level retailers, and working hard on innovative forms of communication.