The Scandinavian Brand STAND
is the special project of this edition of Super
Scandinavian brand founded by designer Nellie Kamras, STAND will be the protagonist of a special event installation during the next edition of Super. A clever mix of French chic femininity and a pure Scandinavian spirit, which after having conquered the catwalks of Copenhagen Fashion Week, arrives in Milan with a brand new collection of outerwear and accessories that combine leather, wool, shearlings, and faux fur. It all unfolds between color and a sense of playfulness: autumn tones like prune, green, and sandy yellow are joined by sprays of neon and pastel nuances. A play of proportions and contrasts, where different materials reflect one another and are not what they seem to be. Brand new to the STAND STUDIO collection is the combination of down with shearling, in bona fide representation of the brand’s most important values. The brand also presents a very important addition, the Lolita tote bag in synthetic fur, as the perfect complement to the STAND STUDIO look, which explores the full potential of fur.