Following September’s success, Super is increasingly investing in
its “boutique event” format oriented towards the selection and
proposal of targeted fashion projects, paying even greater attention to new talents

SUPER returns to Milan during fashion week, the Pitti Immagine “womenswear lifestyle” experience for discovering a selection of this sector’s most interesting new ideas on the international scene.  Thefair dedicated to women’s accessory and prêt-a-porter collections will be held in the Visconti Pavilion at Via Tortona 58, the former Laboratorio Ansaldo – one of the vital areas of fashion week that is most frequented by international buyers – over four days, from Thursday 20 to Sunday 23 February 2020.
“We are following the evolutions of global women’s fashion – says Agostino Poletto, Pitti Immagine’s general managerin order to be able to give precise and concrete responses to the best Italian and international buyers, at a similarly precise moment in their purchasing campaign.  We do so by refining, from edition to edition, the format of our Super fair: increasingly a “boutique event” dedicated to scouting and products which, every six months, proposes a rationalized selection of clothing and accessories where the most attentive buyers can find both famous brands – with which they possibly already work - as well as lots of new names and debuting designers that, with surprising creativity and a high level of quality, offer collections and capsule collections that are suitable for high range boutiques, and can obtain important results on the market”.


“Super is a pure experience of product combined with styling – adds Antonio Cristaudo, Commercial and Development Director – entering the Visconti Pavilion means immerging oneself in a “super showroom” capable of offering multi-faceted input in an ultracontemporary atmosphere that maximizes the styles and identities of the various exhibiting brands.  In the itinerary of discovery, we bring together quality companies and product capsule collections, very special projects and the debuts of young talents from new scenarios.  While always keeping a close eye on scouting – that can only be on a global scale – and creating a dimension of synergy and valorization for the various collections, almost already suggesting the best product combinations to our buyers and the stories which best adapt to each other in the boutiques, department stores as well as on the online platforms.  Like the seven designers from all over the world presented in the Super Talents area, each with their unique content of creativity, just to cite one of the special participations at this edition.  In this sense Super has a format that is distinct from all the other rendezvous during Milan fashion week”.