PITTI UOMO 77

Notify by Ron Arad

Special guest at Pitti Uomo 77

Limonaia e Giardino di Villa Vittoria

On the occasion of Pitti Uomo 77, Pitti Immagine presented the special event "Notify, The Modern Vision of Sartorial Spirit”, Interpreted by Ron Arad, a cult name in international design and architecture that interpreted the Notify style through a blend of craftsmanship and contemporaneity.
The focus was on new means of expression with special emphasis on the relationships among fashion, culture, art and architecture. This artistic interconnection was best revealed through important events linked to innovative phenomena in the fashion system itself.
Notify’s sartorial tradition and international prestige coupled with a commitment to contemporary art, design and cultural events eloquently embody the spirit of Pitti Immagine’s special projects.