With Alternative Set, launched in June 2012, Pitti Immagine has embarked on a new way of staging events at Pitti Uomo and Pitti W that will expand the potential of how merchandise is presented at the fairs. Alternative set is a calendar of temporary events and installations in special spaces on the Fortezza grounds and at the Dogana, and staged by a select number of designers. They are special not only because they are not in the exhibitors’ stands, but because they test new communications and promotional methods that are fast, incisive, and able to astound thanks to their creative content. Alternative Set is just one of the ingredients that make the atmosphere of Pitti Uomo and Pitti W evermore vibrant.
For more info on the temporary events of ALTERNATIVE SET, please click here