Raw Crossover for G-Star
G-Star is going to participate to Pitti Uomo, the first International fashion trade fair of the season for menswear, in order to present its new Raw Crossover project. Photographer Anton Corbijn, G-Star’s iconic collaborator, will take part to a special event held in Florence at the Teatrino Lorenese inside the Fortezza Da Basso on the 19th of June.
RAW Crossover, as other already existing projects (RAW Defender, RAW Ferry, RAW CannondLE AND pROUVRé Raw by Vitra), combines G-Star’s DNA with other brands lifestyle, thanks to its avant-garde technology, handicraft work, style and research.
Together with this project, G-Star is going to present its new Spring/Summer 2014 collection which includes the modern concept of 3D denim, its premium RAW essentials collection and a preview of its Eyewear collection, which will be found in the stores from November.