Z Zegna is the Menswear Guest Designer
at Pitti Immagine Uomo 86
The launch of the new Z ZEGNA collection, designed by Murray Scallon and Paul Surridge, will be the special Menswear event at Pitti Uomo 86: a performance-show to be held at the Stazione Leopolda, in the evening of 19 June 2014.
“We are really very happy”, says Gaetano Marzotto, president of Pitti Immagine, “that such an important player on the international men’s fashion scene like Zegna will be menswear guest designer at Pitti Uomo 86 and that it chose Florence to present Zegna’s newest proposal and stylistic identity of its collection”.
And, he goes on to say: “The Zegna group is one of the key actors of Milan Fashion Week. Now, their special presence at Pitti this coming June, when we will be celebrating the 60th anniversary of the Centro di Firenze per la Moda Italiana with the Firenze Hometown of Fashion events, confirms that the Italian men’s fashion system is truly on the right path for promoting its strength and facing the new challenges of international competition in a coordinated manner”.
Z ZEGNA evolves into a new identity, merging the concepts of formality and sportification, creating a contemporary expression of tradition with a renewed aesthetic.
The collection draws inspiration from the meticulous tailored elegance with an experimental edge of Z Zegna and the technological leisurewear expertise of Zegna Sport; blending both into the new Z ZEGNA, an ongoing project focused on category products which address a global modern lifestyle.
The style objective of the new design workshop process is to underline how a single item can inject innovation and new energy into an established man’s wardrobe.
Technical, high performance fabrics and intelligent details combine with all main product categories introducing innovation for an updated attitude to tailoring and sportswear.
The merging and inter-contamination of product and function are the protagonists of Zegna’s newest proposal. Z ZEGNA: a modern, intelligent, tech-wear collection.
Gildo Zegna, CEO of Ermenegildo Zegna Group, says: “Zegna is developing a new business tool to target the evolving and specific needs of the menswear market. The new Z ZEGNA will concentrate its efforts to drive attention to different product categories season after season. From ready to wear to accessories, this workshop has been developed by our design team and will put in place the best know how and expertise to hybridize an established concept. The aim of the new Z ZEGNA is to gain a solid position in the accessible luxury segment.”