The Business of Fashion and Pitti Uomo to Launch Special Menswear Project

On the occasion of “Firenze Hometown of Fashion”, The Business of Fashion (BoF) and Pitti Uomo are set to unveil a special project focused on the global menswear market. The project will consist of a digital “Menswear Hub”, dedicated to exploring some of the key dynamics of the global men’s fashion market. The project will be launched on, the pre-eminent digital platform for the global fashion industry and key reference for talented creatives, managers and entrepreneurs in over 200 countries, on Monday, 16 June 2014. 

The digital menswear hub will be anchored by a special digital guide to 30 top international men’s fashion retailers, who, in recent years, have demonstrated both creativity and business acumen, and transformed the concept of the multi-brand store with their own particular strategies and points of view. The guide will contain a snapshot of each store, along with interviews with owners and founders, and detailed visual presentations of each store’s ambience and unique merchandising approach.
The hub will also include key editorial features on the growth of the menswear market, the rise of new menswear staples, omni-channel retail and the continued importance of the physical store in the digital age, the evolution of men’s street style, and a special sponsored feature on the past, present and future of Pitti Uomo.
BoF Founder and Editor-in-Chief, Imran Amed, said: “The global menswear market has undergone a rapid transformation in recent years, as men all over the world have become more engaged by style and fashion. Based in the city of Florence, Pitti Uomo sits at the very heart of this dynamic market and we are proud to partner with Pitti Immagine, to bring this exciting digital menswear hub to life.
About The Business of Fashion 
The Business of Fashion (BoF) is a next generation fashion media company conceived for today's global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry and is an indispensible resource for fashion executives, creatives, students and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion," “A Daily Destination for Fashion’s Power Players” and "The Industry Bible."