RCS MediaGroup at Pitti Uomo 85

GazzaLook Lounge, Il Giro d’Italia for Oxfam and Firenze&Fashion Winter Garden All the projects and new entries presented at the show

Gardino dell'Orticultura di Firenze

Once again Pitti Uomo sees the return of the RCS MediaGroup to Florence with must-visits that include news and special events

Starting with La Gazzetta dello Sport and the GazzaLook Lounge in the Cortile della Ghiaia at the Fortezza da Basso, the section where fashion names can get to know about the world of the Gazzetta multimedia publishing platform. As at past editions, winners will be announced for the online competition to find the coolest garments by exhibitors at Pitti Uomo 85. The 3 most voted at gazzetta.it will win the GazzaLook Lettori award, while a board of stylists will choose the winning 7 garments for GazzaLook Critica award. 
Must-visits also include presentation of the new Giro d’Italia 2014 jerseys and the new “La Gazzetta dello Sport” jacket by City Time, respectively on the afternoon of Tuesday 7 and Wednesday 8 January, again in the GazzaLook Lounge. Giro d’Italia for Oxfam will in fact be presenting the new Maglia Rosa pink jersey and the other Giro d’Italia 2014 Official Jerseys, with participation by an ambassador from Oxfam.  
Finally, on Tuesday 7 January 2014, the fabulous setting of the Tepidarium del Roster (Giardino dell’Orticultura in Florence) will host the FIRENZE & FASHION Winter Garden. An exclusive invitation-only evening dedicated to the world of fashion, its trends and evolutions. A series of video installations will be shown, with real webTVs transmitting the many keys to interpreting the fashion universe, organised by magazines and newspapers in the RCS group: Corriere della Sera, Sette, Io Donna, Style, Dove, La Gazzetta dello Sport and Sport Week.