Superdry presents its most exciting and anticipated collections to date at Pitti Uomo

With a particular focus on their brand new premium menswear collection with actor Idris Elba

British lifestyle brand Superdry will be showcasing its AW16 collections in Florence at a brand new location for the brand, Archivi 3, with a 600sqm exhibition stand. Superdry will be revealing some of its key looks for AW16 with a particular focus on their brand new premium menswear collection with actor Idris Elba.

British, grounded and cool – Elba’s urban signature style resonates throughout the 250-piece collection. Butter-soft premium leathers, tailored wool town coats, monogrammed reversible bombers, plus mac and trench coats are key pieces within this premium collection. From cosy après-ski jackets through to durable full tech outerwear, Superdry’s second season Snow Collection will also be showcased, which encapsulates glacier-cool style for downhill daredevils and chilled out skiers. New for 2016, Superdry will also be unveiling its men’s sports collection, with breathable hi-tech fabrics offering a stylish look with professional performance. 

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