The Loft

Swiss luxury brand Bally will be present at Pitti Uomo for the first time this June, launching its Spring Summer ’18 retro sneaker collection. Bringing back the magic with the revival of its best sneaker styles over the past decades, Bally’s retro sneaker collection includes four replications of its most successful lace ups, from hip-hop era classics to smashing tennis shoes and sporty runners.

The Competition rose to recognition in the mid-1980s among rappers on the hip-hop scene. One of the four styles that have been replicated, the Competition has been produced with the same shape, lining and sole as the original shoe. The replica will be presented alongside four additional derivations, exclusively for Pitti Uomo, in Kodak, garnet, marine and snuff. Sport shoes were a big part of Bally’s DNA as far back as the 1960s when the brand launched its Super Smash series of tennis shoes. Reissued with a vulcanised sole and the same Bally logo on the side, the canvas shoes are available as replicas as well as three new derivations, in both hi and low top styles, and as full leather versions. Bally’s Galaxy runner, a shoe originally created for utility in 1988, has also been reissued and is now Bally’s lightest sneaker, crafted in canvas with suede detail. The original model in garnet has been reproduced alongside two new versions in Kodak and black, with the original running sole. The 1974 Vita-Parcours completes the collection, with original identifiable black and white check pattern and produced with a modernised sneaker sole, used in Bally’s Heimberg collection. A more urban shoe, the sneaker comes in its original form and three additional fabrications for men.


Bally’s retro sneaker collection is available in stores and online from January 2018 onwards.