Concept Korea @ Pitti Uomo 91

A focus on the most interesting names in South Korean fashion, thanks to Pitti Immagine’s collaboration with KOCCA Pitti Uomo presents the BMUET(TE) by Byungmun Seo and Ordinary People fashion shows at the Dogana.


Pitti Immagine continues to reserve a special attention for the new protagonists of international fashion design. Thanks to a new collaboration with KOCCA - Korea Creative Content Agency - the most important government agency that supports South Korean creativity, with the project Concept Korea, Pitti Uomo will once again be turning the spotlights on some of the most exciting brands from South Korea which, for several seasons, have stood out as the most dynamic companies in fashion research. On the occasion of Pitti Uomo 91, the collections of BMUET(TE) by BYUNGMUN SEO and ORDINARY PEOPLE will be presented on the catwalk at the Dogana

“We are very excited to show our collection at Pitti Uomo - says Byungmun Seo, designer of Bmuet(Te) - As a designer, it is indeed the best moment to push through the heavy door, show my collection and receive attention after all the hard work. We believe that Pitti is the best place to show our new collection, just can’t wait to see what is coming at Pitti for us.”
“This is the fourth participation at Pitti Uomo for Ordinary People - says Jang Hyeong Cheol, founder of Ordinary People - This time we will have the chance to show our world on the catwalk, and we are so proud of this opportunity. I am sure that it will be a wonderful Ordinary People's collection!”.

A ready-to-wear label with a distinctive twist, BMUET(TE) was established in 2012 by the designer duo Byungmun Seo and Jina Um. The brand received global attention with a nomination as one of the finalists of WGSN Global Fashion Awards 2012 and of 'Who is on next? Dubai' in 2015. BMUET(TE) by Byungmun Seo aims for garments with an unconventional structure derived from a creative juxtapositioning of diverse constructions. A concept that goes beyond the limits of conventions and construction to create an experimental and innovative silhouette. The idea behind the label is distinguished by an almost poetic sensitivity and an attentive taste for luxury materials.
A menswear brand launched in 2011, Ordinary People is designed by Jang Hyeong Cheol and was one of the youngest ever brands to be presented on the catwalk at
Seoul Collection - eight consecutive times. In addition, in 2015 Ordinary People was honored by the CFDK as “New Designer of the Year”, and in 2016 showcased its collections in New York. Every season it presents itself with a style that, paradoxically, is well suited to the title not ordinary people: men with a special esthetic sensitivity and a high-level sartorial taste, with attention to the smallest details, precious fabrics which are comfortable to wear on the skin and garments shaped with a modern functional twist.