Loretta Caponi celebrates 50 years of artisanal “Made in Florence” craftsmanship launching the first RTW collection  

Iconic brand symbol of elegance and Florentine craftsmanship in producing lingerie and luxury homewear, Loretta Caponi celebrates, on Thursday, June 15, 50 years of history, with a special and evocative event in the Palazzo Vecchio's Sala d'Arme.

A tribute to the city that has been the cradle of an Italian story, of Florentine savoir-faire and a family passion. A brand that over time has become a reference for an exclusive international clientele.
The event, which has the patronage of the City of Florence, is also an opportunity to celebrate, through a virtual and immersive catwalk show, the birth of the new ready-to-wear collection, which will be available for the PE 2018. Expression of the highest craftsmanship, the Collection is made of 140 items, including pajamas and sartorial jackets, night shirts and lingerie, relaunching - through new silhouettes and print combinations - the theme of the garden and the charm of flowers, always part of the DNA of Loretta Caponi.