Enter the Elements

The Fall/Winter collection of Mackage

Area Monumentale, Grotte

In the Sala delle Grotte, inside the walls of the Fortezza da Basso, Mackage invites visitors to see, feel, smell, touch, and taste the cold through a multimedia experience that is developed across layers of sensation, transporting guests into an icy urban wonderland that is one-of-a-kind. A stylish, avant-garde, and energetic world. The 2019 Mackage collection reminds us that winter is not just a season for staying tucked away at home, but a season in which it is possible to make a statement. From the spectacular iceberg entrance, with sounds of cracking and snapping coming from the inside, to the urban audiovisual sidewalk with the brand’s city collections from around the world, Enter the Elements is an invitation to experiment at the coolest temperatures with sartorial brilliance. Iconic elements of the brand will be exhibited in glass boxes and visitors will have the chance to explore the Mackage 2019 collections for men, women, and ski apparel in three distinct showrooms. Plus, an outdoor ice bar will be set up to whet the appetite of visitors and prepare them for what is turning out to be a very cold winter, in keeping with all fashion forecasts for the season. A cocktail party offering a sneak peek will be held on Tuesday, 8 January, from 4:00 p.m. to 6:30 p.m.