THE SERGIO TACCHINI
SPECIAL EVENT @ PITTI UOMO
A retrospective celebrating the brand's heritage
Tepidarium del Roster
The Italian sportswear brand, Sergio Tacchini, presents a retrospective at Pitti Uomo that celebrates its heritage and the latest collection from the new proprietor following the appointment of Dao-Yi Chow – co-founder of the cult New York brand Public School – as the Global Creative Director. Founded in 1966 by the Italian tennis player, Sergio Tacchini is a global sportswear brand which is synonymous with Italian style and elegance that has obtained international recognition over the years thanks to the support of some of the biggest tennis champions of all times including John McEnroe, Jimmy Connors, Vitas Gerulaitis, Mats Wilander, Gabriela Sabatini, Pete Sampras, Martina Hingis and Novak Djokovic.
The Fall Winter 2020 collection draws inspiration from and focuses on the idea of the tribe, of movement and how all these things are intertwined and brought together. The inspiration is looking to the past, to the crews that have adopted the Tacchini brand over the years and to be galvanized by the athletic heroes on the field who set the tone for the spirit of the championship.
The garments are designed for men who don’t want to give up expressing their personality and individuality, on and off the tennis court, blending different styles, as Dao-Yi Chow says, ahead of the presentation-event on January 8 at the Tepidarium del Roster, in Florence: “The collection can work with the rest of your wardrobe. It’s fun and easy, you feel the reference but it isn’t overly tennis in your face. We’re trying to take the heritage and history of the brand and make it feel new and fresh, sporty but more versatile.”
With its colors, Sergio Tacchini has revolutionized the traditional total white looks of tennis. And for Dao-Yi Chow – whose Public School distinctive look is mostly black and white – working with a wider palette has been exciting: “It's like being a vegetarian for so long and now having a whole new range of tastes and flavors. But there is a little bit of restraint, that is my approach.”
As activewear continues to enjoy great popularity, to successfully navigate the market – the same of many large groups – a brand needs to offer something unique, he says: “You must be able to make footwear and clothing, and offer something authentic, for which people know you."