New partnership between M·A·C Cosmetics and Pitti Immagine. M·A·C Cosmetics will be in fact the Pitti Uomo 89 special events' makeup partner, supporting the events of Juun.J, Guest Menswear Designer of this edition, adidas Originals by White Mountaneering, Project Designer, the Pitti Italics Vittorio Branchizio and Federico Curradi, the final show of the International Woolmark Prize Menswear and, last but not least, Generation Africa, dedicated to emerging talents from Africa.
M·A·C (Make-up Art Cosmetics), a brand of reference in the field of professional make-up, was founded in Toronto in 1984 and it is part of the Group Estée Lauder Companies.
The company's motto - "All Ages, All Races, All Sexes" - reflects the extraordinary appreciation that the brand shows for individuality, creativity and free artistic expression. POP culture is a key element in the DNA of the brand, which has always collaborated with trend-setters and icons of the world of music, fashion and art, creating unique make-up collections. For over 20 years, it is also present in the backstage of fashion shows and concerts and in movies, theater and television events.