And the theme for summer fairs is…THAT’S PITTICOLOR!

Pitti Uomo celebrates summer 2015 with a vigorous plunge into new styles, languages and ways of living “in color”

THAT’S PITTICOLOR! is the main theme of the June fairs”, says Agostino Poletto, deputy general manager of Pitti Immagine. “And it will  be about color and colors, the colors we are steeped in, the colors that surround us, the colors that we wear, that are inside us and in front of our eyes. The language of color is also one of fashion’s basic “codes” and once again it will lead us into a full-immersion course, a plunge, into new looks and lifestyles. This summer, we will talk about and design the Pitti shows in color so that we can look at the world in “Pitticolor”. 
With a set designed by Oliviero Baldini, the Fortezza da Basso will welcome visitors to a kaleidoscopic experience of installations, light plays and surprising forays into color that will transform the forecourt of the Main Pavilion into an amazing multicolor carpet.

Pitti Immagine Uomo would like to thanks Waste Recycling, CATHEDRAE and Pantone for their important contributions to the “That’s Pitticolor!” settings.


Special Program Pitti Immagine 2015.
A cooperation between Centro di Firenze per la Moda Italiana and the Italian Trade Agency, with the special support of the Ministry of Economic Development.