Le Cirque du Denim at Pitti Uomo 90 with 2W2M

The 2W2M brand, produced by Compagnia del Denim, is inspired by a passion for the world of jeans, focusing strongly on the quality, fit and washes of the fabrics used. It has carried out careful, targeted and constant research on these aspects of its designs over the years, particularly favouring premium Japanese denims.

Alessandro Marchesi, creative director of 2W2M, has again joined forces with designer Chantal Tirelli, this season, working together on pieces for the Fashion line inspired by the world of circus. Denim is decorated with embroidery, and references to circus performers and animals with a vintage, Felliniesque feel: the woman with the snake, the tiger, the seal playing with a ball, the elephant... And circus arts also merge with the denim of 2W2M through African artist Afran, who will paint an exclusive work especially for the next edition of Pitti Uomo: a piece in denim dedicated to one of the most famous circus acts: the tiger jumping through a ring of fire.