You can call them Makers. The craftsmen of the future on show at Pitti Uomo 90
There is a world in which slowness of creation and speed of thought can coincide. Where being young and inextricably linked to the legacy of tradition does not appear to be a contradiction. This is what generation 2.0 of craftsmen is all about, capable of reinterpreting a manufacturing heritage with an eye to the future and to evolutions in taste and technology. Focusing on this trend as one of the keystones in today’s market, Pitti Immagine Uomo continues to back MAKE, the section dedicated to the creative reworking of traditions. On show, over 45 brands from around the world, with their sophisticated, limited edition pieces, always handmade with painstaking attention to detail. And all with a story to tell.
New products for new requirements. That is the sophisticated range from E-A-M, the Norwegian accessory brand: minimal allure and ultra-smooth leathers, geometric shapes and an essential palette: from travel wallets to laptop sleeves, from tote bags to glasses cases. All with a nod to iconic design pieces. On the outside, soft calfskin and a distinctive business stamp. Inside, the geometric passion takes its inspiration from the most famous Byzantine mosaics, on a journey through ancient Constantinople, Venice and Ravenna. Trolley cases, briefcases, iPad holders and messenger bags all feature patterned linings by Mark/Giusti, a London-based brand founded by Mark Farhat, but production takes place entirely in Italy. Craftsmanship goes hand in hand with eco-sustainability, on the other hand, at EDMOS, a project that came about thanks to the intuition of Umbrian designer Filippo Fanini, whose family has spent over 30 years producing leather garments for some of the best international brands. The re-use of leather offcuts from the production phase results in a mosaic of pieces assembled in a new leather on exceptional outerwear. And there’s more, the emerging label Sastreria 91 develops its own personal interpretation of Spanish tailoring heritage.
The beauty of tailoring and the extreme care taken during processing are channelled into the range of bow ties with appliqué feathers. The cult piece, the summer cloak. From England, “Tools for Living Beautifully” is the aesthetic ideal that inspired Yashka Moore, an award-winning designer, to come up with a collection of hats and accessories that combine style and fine quality materials. The hand-painted pure silk turban, launched for SS17, takes its inspiration from those worn by Sikhs, symbolising power and wisdom.