Chic & Unchic is back at Pitti Uomo 90

No fashion flops please, Federico Rocca – Fashion Editor at – is watching you!

Pitti People beware… “Chic & Unchic List” – the best and the worst of Pitti Style – is back at Pitti Uomo 90, more on the ball than ever! After the huge success on during the last editions of the Florentine event, the feature by Federico Rocca, Fashion Editor at, is back.

Who said that fashion people always look their best? What with bold combos and risky outfits, just about anyone can have a fashion flop. And Federico Rocca’s pen will be poised to give his unbiased opinion, X-raying a selection of outfits “captured" at the Fortezza da Basso during Pitti. 
On the lookout for photographers? Do you see yourself as an icon of streetstyle? Remember that while getting on his Chic List is quite difficult, ending up on his Unchic List is vice versa… child’s play!
Stay tuned!