Fred Perry presents at Pitti Uomo its main collection and some of its special project with ArtComesFirst, Raf Simons, Bella Freud and Amy Winehouse Foundation

In addition to presenting its main collection at I Play, Fred Perry is bringing some of its special projects to L’Altro Uomo for the first time.

ArtComesFirst, Raf Simons, Bella Freud and Amy Winehouse Foundation are the names with which Fred Perry is meeting and interacting, creating a stimulating dialogue between street culture and new styles of modernity. One result is the Fred Perry X ArtComesFirst capsule collection, the latter brand founded by designers Sam and Shaka, combining modern tailoring with typical details of the classics and designed to be worn with the confidence of rude boys. Fred Perry X Raf Simons, on the other hand, brings with it the designer’s bold, geometric designs and combines them with the iconic style of Fred Perry.

Reaching its sixth season is Fred Perry X Bella Freud, which for spring 2017 offers up Bella Freud on a visit to Camden Market as its inspiration, creating a brilliant mix of new and old clothing. Last but not least, the steadfast collaboration Fred Perry X Amy Winehouse Foundation, which for 2017 remains true to the rock style of the British singer.