At Pitti Uomo 90, in collaboration with L’Uomo Vogue, GQ Italia, Pitti Immagine presented the new edition of THE LATEST FASHION BUZZ, the project that focuses on some of the most promising and talented international designers working in men's fashion.
The collaboration with LAGENTE – an organization offering consultancy, support and mentoring services for creative figures and brands – is also continuing: their prize has been awarded to The-Sirius, one of the featured labels at Seoul Fashion Week, founded by South Korean designer Younchan Chung.
Having been selected by LAGENTE, THE-SIRIUS will become part of their creative team working on the Green project, with a year's mentoring free of charge.
In addition to the winner of the LAGENTE prize, the other designers featuring in The Latest Fashion Buzz were: Appletrees (Sweden), Demo Division (Malta), Eliran Nargassi (Israel), Staffonly Studio (China) and Sulvam (Japan).
One of the featured labels at Seoul Fashion Week, The-Sirius was founded by South Korean designer Younchan Chung. In his creations, traditional concepts in menswear are deconstructed through a very contemporary and innovative approach that is firmly rooted in the designer’s knowledge of tailoring. He revisits tailoring and shape with a wink at street culture and skillfully combines design, technique and experiments with materials and textures.