THE MAIN PAVILION, an incubator of lifestyle trends

The heart of the fair, the Main Pavilion pulses with developments in menswear and its contaminations with design. Boasting a transversal offer that the new Pop Up Stores have further expanded, the Lower Level displays contemporary classic sartorial collections, while the Upper Level features major new classic names and the fine quality of their pieces.

A concept that interprets a man’s wardrobe in a new way: incredibly refined, composite and high end. Finally, on the Ground Floor, brand collections mingle freely with the many other dimensions of Pitti Uomo.

The brands include: Altea, Aquascutum, Bagutta, Baldinini, Brunello Cucinelli, Cividini,  Doucal'sErnesto, Eton, Falke, Ghurka, Herno, Lardini, Lubiam, Massimo Alba,  Premiata, Pringle of Scotland, PT Pantaloni Torino, Sartorio, Tagliatore, Tateossian London.