The contemporary sportswear of
Ice Play

ICE Play takes its inspiration from travel and from constant research on places capable of producing colors and emotions, which are then transformed into an eclectic collection with a dynamic spirit characterized by a distinctive trait of irreverence that always remains respectful of glamour. Simplicity in shapes contrasts with researched details, making the creations of ICE Play suitable to every moment of the day, while creating a unique and fun contemporary sportswear. At this edition of Pitti Uomo, the brand founded by the Gilmar Group, dresses the Pitti Immagine staff of Pitti Boys & Girls at the Fortezza da Basso.