The new image of Bikkembergs at Pitti Uomo

 Within the context of the brand relaunch which began a few seasons ago thanks to the new creative director, Lee Wood, the maison is presenting the SS20 collection starting from Florence: the brand will be attending Pitti Uomo with an independent area of around 100 square meters – in the Piazzale delle Ghiaie – which will host all the categories of existing products (clothing, footwear, underwear, beachwear, bags and accessories).