Seventy, the Vilebrequin denim capsule collection
At Pitti Uomo, the French brand Vilebrequin presents a worldwide sneak preview of its first Denim collection: the Seventy capsule collection, which perfectly interprets the stylistic codes of St. Tropez in 1971, the place and date of Vilebrequin’s debut. The logo is the original one from 1971 designed by the brand’s founder, Fred Prysquel, and the collection includes jackets, trousers, overalls, and caps in all the must-have versions of denim. An ode to the sense of freedom, comfort, and fun that filled the very air of St. Tropez in the same years in which Vilebrequin was first founded.
Starting in March 2019, the capsule collection will be exclusively sold in the Vilebrequin boutiques located in Milan, at the Milan Malpensa airport, Rome, the Roma Fiumicino airport, and Forte dei Marmi.